
This role has a high level of AI exposure. While some human skills are required, many tasks could be automated or replaced by new technology.
Explore all careersMedia Planners develop advertising strategies by conducting market research and creating campaigns to promote products across various media channels.
Get qualified to work as a Media Planner with a course recognised across Australia. Speak to a training provider to learn more.
Salaries for Media Planners start at $75,000 per annum with opportunities for performance-based bonuses and incentives. Increase your earning capacity by gaining specialist qualifications in business analytics and market research as well as industry-specific knowledge.
There are no clear employment figures for Media Planners in Australia right now. They are employed by advertising agencies as well as large corporations, SMEs, non-profits, and government organisations. Media Planners often work as independent consultants.
The minimum entry point for Media Planners in Australia is the Diploma of Marketing and Communications, though many organisations will expect you to have a Bachelor of Business (Marketing), Bachelor of Communications (Advertising), or Bachelor of Media and Communications. To be successful in this role you will need a working knowledge of the latest digital technologies and social media platforms as well as traditional media outlets. It will definitely help to gain proficiency in the Adobe Creative Cloud and Microsoft Office applications.
Source: Australian Government Labour Market Insights 2023
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If you are looking to enhance your career in the media planning field, you can explore the Media Planner courses in Victoria. These courses are tailored to meet the demands of experienced learners seeking to upgrade their qualifications or pivot into this vibrant industry. One of the popular options is the Bachelor of Business (Marketing), which offers a solid foundation in strategic marketing. By enrolling in these courses, you will gain valuable insights and practical skills that are essential for succeeding in media planning roles across Victoria.
In Victoria, several reputable training providers offer quality education in media planning. Notably, Victoria University (VU) is among the recognised institutions delivering outstanding training in this sphere. Their programmes not only encompass media planning but also integrate broader aspects of business, preparing you for the dynamic job market. To broaden your skill set, you may also consider related fields of study such as Business courses and Marketing, which play a crucial role in the success of any media planner.
As a professional in Victoria, enrolling in well-structured Media Planner courses in Victoria equips you with the necessary expertise and networking opportunities needed in today’s competitive landscape. The combination of advanced coursework, delivered by esteemed institutions such as Victoria University, and practical experience positions you favourably in the job market. With the right training, you can confidently step into various job roles associated with media planning, ensuring a promising career trajectory in this exciting field.