Postcode:
Resident:
Employed:
A Public Relations Specialist coordinates activities to improve or maintain the public image of a business, organisation, brand or individual. You might conduct research on public opinion and monitor online and media coverage. Public Relations Specialists ensure public perceptions are positive and may address any negative issues that arise through events, press releases or publicity campaigns.
Public Relations Specialists should have strong interpersonal skills and be expert communicators. You’ll need to be able to liaise with people from a range of backgrounds and be able to address a range of audiences. Public Relations Specialists should have strong problem solving skills and excellent analytical abilities.
There are 5 courses available for people who want to become a Public Relations Specialist.
Possible job outcomes:
The Master of Communication is designed to provide students with communication skills essential for maximising the impact of their academic achievements. Recognising communication as fundamental to resolving global issues, the course emphasises its role in diplomatic, scientific, and health-related advancements. It offers training in advanced oral communication, writing for specific audiences, and analysis of digital texts. Additionally, it teaches best-practice strategies in managing interactions between organisations, thus equipping students with vital skills for clear and effective communication across various fields. .
Average duration: 24 months.
The Master of History offers an in-depth exploration of historical events, cultures, and perspectives. This course provides students with a comprehensive understanding of various historical periods and methodologies. It focuses on critical analysis, research skills, and historical interpretation, preparing graduates for careers in education, research, and cultural institutions. Ideal for those passionate about understanding the past, the course encourages a deeper appreciation of history's impact on the present and future, fostering skills in analysis, communication, and critical thinking. .
Average duration: 12 months.
The Graduate Diploma of Communication is designed to equip students with a comprehensive understanding of contemporary communication practices. This course focuses on various aspects of media, public relations, digital communication, and professional writing. Ideal for individuals seeking to enhance their communication skills, it prepares students for diverse roles in media, corporate, and non-profit sectors. Through practical and theoretical learning, graduates develop the ability to effectively convey messages, engage audiences, and navigate the dynamic landscape of modern communication. .
The Bachelor of Arts (Cultural Studies) offers insight into critical methodologies for analysing diverse cultural practices and forms. This course doesn't only focus on cultural products such as books or films, but also investigates the intricacies of daily life. It aids in understanding social patterns, values, and meanings in cultural practices. It's beneficial for those studying Humanities, Social Sciences, Media and Communications, Education, and Law, fostering critical thinking about contemporary cultural issues and experiences..
Average duration: 3 years.
The Graduate Certificate in Communication offers a comprehensive overview of essential communication skills and theories. This course focuses on developing proficiency in various communication forms and strategies, including digital, interpersonal, and organisational communication. Tailored for professionals seeking to enhance their communicative abilities, it provides practical insights into effective information dissemination and relationship building. Ideal for those in media, public relations, or corporate roles, this certificate equips students with the skills necessary for impactful communication in today's diverse and dynamic environments. .
Average duration: 6 months.
In Australia, a full time Public Relations Specialist generally earns $1,540 per week ($80,080 annual salary) before tax. This is a median figure for full-time employees and should be considered a guide only. As you gain more experience you can expect a potentially higher salary than people who are new to the industry.
The number of people working in this field is expected to remain stable in coming years. There are currently 24,400 people employed in this industry in Australia and many of them work as a Public Relations Specialist. Public Relations Specialists may find work across all regions of Australia.
Source: Australian Government Labour Market Insights
If you’re planning a career as a Public Relations Specialist, consider enrolling in a Bachelor of Communication. This course will give you the skills to work in a range of digital media and communication roles. You’ll learn to create compelling content and understand the needs and behaviour of your audience.
We’ll find nearby campuses and check if you’re eligible for funding in your state.
Here are some potential career pathways within marketing. Click on an occupation to learn more about the role and the qualifications that can help you get started in this industry.
Marketing
Marketing Assistant
$1,150 weekly pay
Brand Ambassador
Brand Designer
$1,250 weekly pay
Communications Adviser
$1,730 weekly pay
Communications Officer
$1,540 weekly pay
Digital Marketing Assistant
Digital Media Specialist
Digital Media Strategist
International Relations Officer
$1,793 weekly pay
Market Analyst
Market Researcher
Marketer
$1,440 weekly pay
Marketing Communications Specialist
Marketing Coordinator
Marketing Officer
Media Buyer
$1,758 weekly pay
Media Officer
Media Planner
$1,442 weekly pay
Multimedia Specialist
$1,538 weekly pay
Paid Search Manager
Public Relations Officer
Public Relations Specialist
Social Media Analyst
Social Media Coordinator
Social Media Specialist
Social Media Strategist
Account Director
$1,920 weekly pay
Advertising Executive
$1,340 weekly pay
Brand Manager
Campaign Manager
$1,500 weekly pay
Communications Manager
Communications Specialist
$1,830 weekly pay
Communications Strategist
$1,827 weekly pay
Content Marketing Manager
Creative Director
$2,548 weekly pay
Digital Marketing Manager
Digital Marketing Strategist
Digital Media Manager
Marketing Director
$3,100 weekly pay
Marketing Manager
Marketing Strategist
Media Consultant
Product Manager
Product Marketing Manager
$2,115 weekly pay
Public Relations Consultant
Public Relations Manager
Social Media Manager
Sports Marketer
Learn more about Public Relations Specialist courses in your area.