
This role has a high level of AI exposure. While some human skills are required, many tasks could be automated or replaced by new technology.
Explore all careersMedia Planners develop advertising strategies by conducting market research and creating campaigns to promote products across various media channels.
Get qualified to work as a Media Planner with a course recognised across Australia. Speak to a training provider to learn more.
Salaries for Media Planners start at $75,000 per annum with opportunities for performance-based bonuses and incentives. Increase your earning capacity by gaining specialist qualifications in business analytics and market research as well as industry-specific knowledge.
There are no clear employment figures for Media Planners in Australia right now. They are employed by advertising agencies as well as large corporations, SMEs, non-profits, and government organisations. Media Planners often work as independent consultants.
The minimum entry point for Media Planners in Australia is the Diploma of Marketing and Communications, though many organisations will expect you to have a Bachelor of Business (Marketing), Bachelor of Communications (Advertising), or Bachelor of Media and Communications. To be successful in this role you will need a working knowledge of the latest digital technologies and social media platforms as well as traditional media outlets. It will definitely help to gain proficiency in the Adobe Creative Cloud and Microsoft Office applications.
Source: Australian Government Labour Market Insights 2023
Browse occupations related to Media Planner
If you're considering a dynamic career in media planning, exploring Media Planner courses in Queensland could be your first step towards entering this exciting field. Queensland offers a variety of programmes tailored for individuals with prior experience or qualifications looking to advance their careers. Two notable courses available are the Bachelor of Business (Marketing) and the Bachelor of Arts (Advertising), both designed to provide you the skills needed to excel in this industry.
Being a successful Media Planner requires a solid grounding in business and marketing principles. The Business courses in Queensland cover essential strategies that will help you understand the intricacies of market dynamics. Complementary to this are the Marketing courses, which delve deeper into consumer behaviour and communication strategies, essential for any aspiring media professional.
Upon completing your training, you may find yourself well-equipped for various related career opportunities in Queensland. Explore roles as a Social Media Manager, or utilise your analytical skills as a Market Research Analyst. Or perhaps you envision yourself thriving as a Campaign Manager or a Content Strategist. The possibilities are vast with a background in media planning.
Whether you aspire to work as a Marketing Analyst, a Sports Marketing Manager, or even a Media Relations Specialist, the skills you gain from these targeted Media Planner courses in Queensland will set you up for success. Prepare yourself for an engaging career where creativity meets strategy, and turn your aspirations into reality in the vibrant market of Queensland.