Australian Capital Territory

Master of Marketing in Canberra

Nationally Recognised Higher Education

Entry requirements

Entry requirements set by ASQA are the basic qualifications and criteria that students must meet before enrolling in a nationally recognised course.

These requirements ensure students have the skills and knowledge needed to undertake this course.

  • There are no formal academic requirements
  • Additional entry requirements are set by individual course providers

Career opportunities

The Master of Marketing will prepare you for the following roles.

More about Master of Marketing

Embarking on a Master of Marketing in Canberra is an invaluable opportunity for those looking to elevate their careers in the vibrant marketing landscape. By enrolling in this comprehensive course, students will gain essential skills and insights into various fields of study, including business courses, digital marketing, and consulting and strategy. This diverse curriculum not only prepares students for immediate career advancement but also equips them with the tools necessary to adapt to the ever-changing marketing dynamics.

With a focus on leadership and management principles, graduates of the Master of Marketing will emerge as strong candidates for roles such as a Marketing Manager or an Advertising Manager. These roles are increasingly in demand in Canberra, with local businesses seeking innovative leaders who can drive marketing strategies effectively. The program also emphasises digital marketing, preparing students to be adept in fields that require acute technical understanding and creativity.

In addition to marketing management, this qualification can open doors to specialised positions such as Market Analyst or Content Marketing Manager. By understanding consumer behaviour and developing strategies that resonate with the target audience, graduates can excel in roles that require analytical prowess and creativity. Canberra's growing market presents exciting opportunities for those entering such positions, making this course an essential step towards building a successful career.

The Master of Marketing also lays the groundwork for roles like International Marketing Specialist and Marketing Executive. As the demand for global marketing expertise rises, students will be well-prepared to tackle international projects and expand the reach of local firms. Moreover, coursework in project management will further enhance their ability to manage complex marketing initiatives effectively.

Graduating with a Master of Marketing in Canberra empowers students to pursue careers such as Partnerships Manager or Marketing Consultant. With a comprehensive understanding of customer engagement and market dynamics, they can help local businesses thrive in competitive environments. The skills gained from this programme will be invaluable in making a real impact within the Canberra business community and beyond, fostering connections that can lead to a fulfilling and successful career in marketing.