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Social Media Analysts are marketing professionals with specialist skills in performance assessment, data analysis, and report writing. They analyse and evaluate the effectiveness of an organisation’s social media channels and develop actionable reports and recommendations for decision-makers.
As a Social Media Analyst you could be designing a questionnaire for Facebook users, evaluating the engagement and Return On Investment (ROI) of last month’s Instagram advertising, entering raw customer data into the CRM, presenting an infographic with recommendations to the marketing department, or meeting with the CEO and marketing manager to discuss next year’s advertising strategies.
To be successful in this career you’ll need outstanding attention to detail and critical thinking as well as the ability to identify causal relationships and emerging trends.
There is one course available for people who want to become a Social Media Analyst.
Possible job outcomes:
The Master of Digital Media enhances students' professional digital media skills and knowledge, vital in today's technology-driven workforce. The course bolsters technical expertise and fosters creativity, addressing the growing demand for skilled professionals in an ever-evolving digital landscape. Students learn to translate ideas into reality, develop innovative digital media technologies, and critically analyse digital media design. Graduates are equipped to apply their skills across a wide range of work environments, leading innovation in digital media. .
Average duration: 21 months.
There are no clear salary figures for Social Media Analysts working in Australia at this time. Increase your earning capacity by undertaking additional studies in business analytics and programming.
There are no clear employment figures for Social Media Analysts working in Australia right now. They are employed by advertising and marketing firms as well as the marketing departments of SMEs, corporate organisations, NGOs, and government agencies. Some Social Media Analysts have their own consultancies and work freelance.
Social Media Analysts need a thorough knowledge of marketing principles and the psychology behind consumer behaviour. You’ll also need skills in applied data analytics. Suitable qualifications include the Bachelor of Business (Marketing Analytics), Bachelor of Digital Marketing, or Bachelor of Communications (Marketing).
If you already hold a degree, consider the Master of Digital Marketing, Master of Business Administration (Marketing), or Master of Analytics (Marketing).
Source: Australian Government Labour Market Insights 2023
We’ll find nearby campuses and check if you’re eligible for funding in your state.
Here are some potential career pathways within marketing and social media marketing. Click on an occupation to learn more about the role and the qualifications that can help you get started in this industry.
Marketing
Marketing Assistant
$1,150 weekly pay
Brand Ambassador
Brand Designer
$1,250 weekly pay
Communications Adviser
$1,730 weekly pay
Communications Officer
$1,540 weekly pay
Digital Marketing Assistant
Digital Media Specialist
Digital Media Strategist
International Relations Officer
$1,793 weekly pay
Market Analyst
Market Researcher
Marketer
$1,440 weekly pay
Marketing Communications Specialist
Marketing Coordinator
Marketing Officer
Media Buyer
$1,758 weekly pay
Media Officer
Media Planner
$1,442 weekly pay
Multimedia Specialist
$1,538 weekly pay
Paid Search Manager
Public Relations Officer
Public Relations Specialist
Social Media Analyst
Social Media Coordinator
Social Media Specialist
Social Media Strategist
Account Director
$1,920 weekly pay
Advertising Executive
$1,340 weekly pay
Brand Manager
Campaign Manager
$1,500 weekly pay
Communications Manager
Communications Specialist
$1,830 weekly pay
Communications Strategist
$1,827 weekly pay
Content Marketing Manager
Creative Director
$2,548 weekly pay
Digital Marketing Manager
Digital Marketing Strategist
Digital Media Manager
Marketing Director
$3,100 weekly pay
Marketing Manager
Marketing Strategist
Media Consultant
Product Manager
Product Marketing Manager
$2,115 weekly pay
Public Relations Consultant
Public Relations Manager
Social Media Manager
Sports Marketer
Social Media Marketing