Marketing Courses in Queanbeyan
There are 45 courses available in Queanbeyan for people who want to study marketing. Enquire now to see all courses and to find nearby campuses.
CUA50720
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Possible job outcomes:
Art Director
Visual Designer
Graphic Designer
Brand Designer
Website Designer
UI Designer
UX Designer
Become a professional graphic designer and gain advanced design and visual representation skills with the CUA50720 Diploma of Graphic Design. Studying online and in the classroom you will be researching visual communication history and theory — as well as learning how to create and manipulate graphics, plus produce graphic designs for 2-D and 3-D applications. Graduate with a professional body of creative work to present to prospective employers or clients.
Enquire now for a list of study units, software requirements, and the next batch intake dates. Learn more.
BSB40820
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Possible job outcomes:
Community Engagement Officer
Copywriter
Brand Ambassador
Public Relations Officer
Content Manager
Marketing Officer
Marketing Assistant
Marketing Coordinator
Digital Marketing Assistant
Social Media Manager
Get started in marketing with the BSB40820 Certificate IV in Marketing and Communication. This nationally recognised qualification can be your entry point into a marketing role, or great for managers and small business owners who need the skills to increase their sales and outreach. The course covers: co-ordinating marketing activities, analysing consumer behaviour, carrying out market research, creating digital content, presenting your ideas and research, developing social media strategies, and more. You will also improve your overall skills in writing and critical thinking. Enquire now for the list of study units, graduation competencies, and upcoming enrolment dates. Learn more.
10904NAT
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Possible job outcomes:
Digital Marketing Specialist
Social Media Manager
Digital Marketing Assistant
The Diploma of Social Media Marketing is perfect for students seeking careers as Social Media Managers, Digital Marketing Managers or Content Marketers. Students will learn about email marketing, niche social media marketing strategies, personal branding, managing blogs and content marketing as well as interpreting market trends and developments. Learn more.
BSB40320 & BSB40820
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Possible job outcomes:
Store Manager
Retail Team Leader
Independent Contractor
Franchisee
Small Business Owner
Cafe or Restaurant Manager
Marketing Coordinator
Digital Marketing Assistant
Social Media Manager
Retail Manager
Retail Supervisor
Marketing Assistant
Marketing Officer
Public Relations Officer
Content Manager
The Dual Certificate IV in Entrepreneurship and New Business & Certificate IV in Marketing and Communication offers a dynamic blend of knowledge and skills necessary for success in the competitive business world. This program empowers students to master the art of starting and managing new ventures while gaining expertise in strategic marketing and effective communication techniques to drive business growth and build strong brands. Learn more.
BSB60520
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Possible job outcomes:
Communications Manager
Marketing Manager
Brand Manager
Product Manager
Public Relations Manager
Account Director
Marketing Assistant
Brand Ambassador
Content Executive
Marketer
The BSB60520 Advanced Diploma of Marketing and Communication is an exciting qualification where students learn how to drive the strategic direction of an organisation’s marketing and communications activities. Students begin with 3 core units where they create and learn how to implement a strategic plan. This strategic plan becomes the base for the remainder of studies and incorporates a marketing plan and advertising campaign. Students then complete electives with choices available in advertising, design, and market research.
The BSB60520 Advanced Diploma of Marketing and Communication is a nationally recognised training qualification and part of the official Business Services Training Package. Learn more.
BSB50620
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Possible job outcomes:
Public Relations Officer
Brand Ambassador
Communications Manager
Public Relations Manager
Account Director
Product Manager
Brand Manager
Marketing Manager
Marketer
Become a marketing manager or independent marketing consultant with the BSB50620 Diploma of Marketing and Communication. This nationally recognised diploma builds on your existing skills and marketing knowledge, and teaches you how to develop advanced marketing and social medial engagement plans. During your studies you will be carrying out market research and conducting marketing audits, as well as learning copywriting and the subtle art of persuasion. The course also covers: the marketing mix, budgets and financial plans, workplace innovation, project work. Enquire now for the list of study units, entry requirements, and upcoming enrolment dates. Learn more.
BSB60120
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Possible job outcomes:
Public Relations Manager
Brand Manager
Account Director
Product Manager
Senior Administrator
General Manager
Marketing Manager
Communications Manager
Human Resources Manager
Do you need a business qualification that delivers a holistic blend of administration, management, and leadership skills? Try the BSB60120 Advanced Diploma of Business. This nationally recognised diploma will develop your critical thinking and emotional intelligence, as well as make you a more confident and effective communicator. The course covers: budgeting and finances, managing business resources, policy development, operationally planning, team management, continuous improvement, departmental safety and sustainability, risk management, and much more. Enquire now for the list of entry requirements, study units, and upcoming enrolment dates.
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Possible job outcomes:
Marketing Manager
Project Manager
Product Manager
Account Director
Business Development Manager
Operations Manager
Entrepreneur
The Master of Business Administration (Innovation and Leadership) covers all aspects of leadership, advanced marketing, operational improvement, financial management, business research, economics, business decision making and corporate strategy.
Study a practical project-based curriculum where you’ll apply everything you learn to real-world situations and solve legitimate business challenges that will transform your career. Learn more.
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Possible job outcomes:
Journalist
Communications Adviser
Editor
Communications Manager
Marketing Manager
Public Relations Manager
The Bachelor of Communication equips students for creative and innovative media and communication throughout their careers. It lays a strong foundation in writing, industry engagement, practical production skills, and critical thinking. The course encompasses various communication forms, such as emerging media platforms, social media, mobile media, and screen, audio, and written mediums. Students learn to effectively convey messages from concept to delivery and develop industry-focused communication tactics by collaborating with real organisations, gaining firsthand strategic industry experience. Learn more.
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Possible job outcomes:
Operations Planner
Supply and Distribution Manager
Advertising Account Manager
Business Relationship Manager
Promotions Manager
Business Development Officer
Brand Strategist
Chief Marketing Officer (CMO)
Customer Service Specialist
International Marketer
Advertising Manager
Digital Marketing Coordinator
Business Adviser
Investment Banker
Marketing Specialist
Social Media Specialist
Corporate Consultant
Economic Analyst
Account Executive
Marketer
Market Researcher
Relationship Manager
Market Analyst
Product Marketing Manager
Public Relations Manager
Product Manager
Account Director
Brand Manager
Marketing Manager
Communications Manager
The Bachelor of Business (Marketing) is a university level degree developed inline with the Australian Institute of Marketing (AIM) and ideal for students seeking careers in business marketing. The course is structured in three tiers with students completing 24 units overall. During the course, students choose their own core and elective units based on career interests. Interest areas include understanding advertising, consumer behaviour, digital marketing, audience research, ethics and sustainability and project management.
The Bachelor of Business (Marketing) delivers a comprehensive understanding of essential marketing concepts, aimed at driving organisational growth and profitability. Students are taught to develop and implement effective marketing strategies with practical applications. This course is designed to prepare individuals with a diverse set of marketing skills that are not only applicable to specific roles but also versatile enough to be employed across different sectors and industries. Learn more.
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Possible job outcomes:
Marketer
Digital Marketing Manager
Digital Marketing Strategist
Email Marketing Specialist
Public Relations Manager
Brand Manager
Product Manager
Communications Manager
Marketing Manager
Social Media Manager
The Bachelor of Applied Business (Marketing) is ideal for students seeking a career in business marketing. In this course you will learn how to develop effective strategies for the digital marketplace, build meaningful customer engagement and identify growth opportunities in relevant markets. Learn more.
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Possible job outcomes:
Brand Manager
Account Director
Public Relations Manager
Marketing Manager
If you’re an experienced manager and want to develop a professional marketing management practice you need the Graduate Certificate in Marketing Management. This nationally recognised qualification will also contribute to your MBA. The course covers: business decision making, business research, and project management — you’ll graduate ready to provide a range of complex marketing solutions for your organisation.
Enquire now for the full list of entry requirements, units of study, and upcoming enrolment dates. Learn more.
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Possible job outcomes:
Senior Administrator
General Manager
Marketing Manager
Project Manager
Human Resources Manager
Team Leader
Team Leader
Agribusiness Manager
Finance Manager
Business Administrator
Entrepreneur
Accounting Manager
Branch Manager
The Graduate Certificate in Management offers an introduction to postgraduate studies, focusing on a comprehensive understanding of organisations within a global society. It encompasses perspectives from various organisational levels, essential for appreciating the work, people, and processes in today's competitive and publicly scrutinised global business environment. This course is designed to prepare students for an uncertain future by providing insights into the skills, attitudes, and professional capabilities required for effective management and leadership across different industry sectors. Learn more.
CUA60320
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Possible job outcomes:
Graphic Designer
Visual Designer
Art Director
Brand Designer
UI Designer
UX Designer
Website Designer
Take your existing skills as a graphic designer to the next level with the CUA60320 Advanced Diploma of Graphic Design. You’ll be using the Adobe Creative Suite and Content Management Systems at a professional level — while learning how to engage in the business of graphic design (creative practice, design briefs, project work). This nationally recognised qualification is completed over 6 months in a classroom (including a simulated design studio).Enquire now for the next batch intake plus the full course prospectus. Learn more.
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Possible job outcomes:
Health Promotion Officer
Public Health Nutritionist
Community Development Officer
Researcher
Public Relations Officer
The Bachelor of Nutrition prepares students to assess health determinants and nutritional needs across populations. It focuses on applying preventative principles to tackle nutrition issues and provides a strong foundation in health science, biology, and physiology. Students will learn about nutrition in public health and pathology contexts, enhancing health and wellness. The course also develops skills for critically analysing and implementing nutrition intervention programmes, making it ideal for those aspiring to careers in nutrition focused on improving community health.
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Possible job outcomes:
Human Resources Analyst
Information Analyst
Research Analyst
Data Scientist
Business Intelligence Analyst
Statistician
Market Analyst
Data Analyst
The Graduate Certificate in Analytics is designed to equip students with the foundational skills and knowledge in data analytics. This course covers key areas such as data analysis, statistical methods, and the use of analytics software. It is ideal for professionals seeking to understand and apply data-driven decision-making in various business contexts. Students will learn to interpret and communicate data insights effectively, making it suitable for those looking to enhance their capabilities in the rapidly growing field of analytics.
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Possible job outcomes:
Creative Producer
Design Manager
Design Strategist
Creative Technologist
Design Consultant
Service Designer
Creative Director
UX Designer
Art Director
Brand Manager
Product Manager
The Graduate Certificate of Design enhances advanced design and problem-solving abilities to improve professional practice. It encompasses exploring new technologies, learning innovative design methodologies, and developing contemporary practices. Focused on solving business or societal issues, it fosters design thinking and critical analysis. The course aims to impart an understanding of critical and creative thinking for solving complex problems with inventive solutions through design.
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Possible job outcomes:
Senior Business Analyst
Business Process Analyst
Analytics Manager
Quantitative Analyst
Data Scientist
Business Analyst
Market Researcher
Statistician
Business Intelligence Analyst
Project Manager
Marketing Manager
Data Engineer
Database Administrator
The Master of Analytics is tailored for driven professionals aiming to develop advanced analytics capabilities and implement data-driven decision-making. This course equips students with expertise to influence business decisions, opening up career opportunities. It provides skills applicable across various industries, preparing graduates for impactful roles in the evolving world of data and analytics.
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Possible job outcomes:
UX Developer
Digital Media Strategist
Social Media Strategist
Social Media Analyst
Website Designer
Digital Marketing Manager
The Master of Digital Media enhances students' professional digital media skills and knowledge, vital in today's technology-driven workforce. The course bolsters technical expertise and fosters creativity, addressing the growing demand for skilled professionals in an ever-evolving digital landscape. Students learn to translate ideas into reality, develop innovative digital media technologies, and critically analyse digital media design. Graduates are equipped to apply their skills across a wide range of work environments, leading innovation in digital media.
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Possible job outcomes:
Marketing Executive
Chief Marketing Officer (CMO)
E-Commerce Manager
Digital Media Manager
Campaign Manager
Social Media Manager
Marketing Manager
Digital Marketing Manager
The Master of Digital Marketing is a comprehensive course designed to provide students with in-depth knowledge and skills in the rapidly evolving field of digital marketing. It covers key areas such as social media strategy, content marketing, data analytics, SEO, and online advertising. The course blends theoretical learning with practical application, equipping students to effectively design and implement digital marketing strategies. Tailored for those aiming to excel in digital marketing roles, it prepares graduates for success in a diverse range of industries.
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Possible job outcomes:
Policy Consultant
Public Administrator
Marketing Specialist
Journalist
History Teacher
Public Relations Specialist
Historian
The Master of History offers an in-depth exploration of historical events, cultures, and perspectives. This course provides students with a comprehensive understanding of various historical periods and methodologies. It focuses on critical analysis, research skills, and historical interpretation, preparing graduates for careers in education, research, and cultural institutions. Ideal for those passionate about understanding the past, the course encourages a deeper appreciation of history's impact on the present and future, fostering skills in analysis, communication, and critical thinking.
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Possible job outcomes:
Marketing Strategist
Public Relations Specialist
Public Relations Officer
Community Development Manager
Social Media Manager
Visual Designer
Media Advisor
Technical Writer
International Aid Worker
Journalist
The Graduate Certificate in Communication offers a comprehensive overview of essential communication skills and theories. This course focuses on developing proficiency in various communication forms and strategies, including digital, interpersonal, and organisational communication. Tailored for professionals seeking to enhance their communicative abilities, it provides practical insights into effective information dissemination and relationship building. Ideal for those in media, public relations, or corporate roles, this certificate equips students with the skills necessary for impactful communication in today's diverse and dynamic environments.
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Possible job outcomes:
Environmental Scientist
Environmental Manager
Applied Statistician
Industrial Chemist
Forensic Scientist
Biologist
Market Researcher
Biomedical Scientist
Geologist
The Graduate Certificate in Science offers an in-depth exploration of scientific concepts and principles across various disciplines. This course is designed for individuals seeking to deepen their understanding of scientific theories and practices. It covers essential areas such as biology, chemistry, physics, and environmental science, providing a solid foundation for further scientific study or professional application. Ideal for those with a keen interest in science, this certificate equips students with fundamental knowledge and skills pertinent to a range of scientific fields and careers.
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Possible job outcomes:
Data Scientist
Market Researcher
Database Developer
Mathematics Teacher
The Graduate Certificate in Mathematics is tailored for professionals aiming to boost their mathematical skills and career prospects. It provides essential knowledge applicable across finance, insurance, engineering, and data analytics. This certificate is also ideal for accredited teachers from other disciplines seeking proficiency in tertiary-level mathematics, including algebra, calculus, and statistics. Students will gain expertise in problem analysis, innovative solutions, data visualisation, and enhanced communication and learning skills, making it a versatile choice for a range of professional contexts.
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Possible job outcomes:
Graphic Designer
UX Designer
3D Designer
Creative Director
Creative Technologist
Design Consultant
Experience Designer
Service Designer
The Master of Design is an interdisciplinary course with a strong industry focus, centring on the role of design in innovation and the global economy. It blends technology, design thinking, conceptual exploration, strategy, and communication with practical skills. This approach elevates both professional and practical design knowledge to an advanced level, making it ideal for those looking to deepen their expertise in the field and apply it effectively in a rapidly evolving global market.
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Intelligence Analyst
Data Scientist
Business Analyst
Analytics Consultant
Machine Learning Engineer
Market Analyst
Statistician
Data Analyst
Data Engineer
The Graduate Diploma in Data Science is designed for professionals with a solid mathematical or quantitative background, aiming to enhance their technical skills for a career in data science. It provides an advanced understanding and skill set in data science, crucial for guiding strategic decision-making. The course covers detailed concepts such as data mining, machine learning, and data visualisation, equipping students with the necessary tools to excel in the rapidly evolving field of data science.
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Possible job outcomes:
Public Relations Specialist
Public Relations Manager
Social Media Manager
Communications Adviser
Communications Strategist
Media Advisor
The Master of Communication is designed to provide students with communication skills essential for maximising the impact of their academic achievements. Recognising communication as fundamental to resolving global issues, the course emphasises its role in diplomatic, scientific, and health-related advancements. It offers training in advanced oral communication, writing for specific audiences, and analysis of digital texts. Additionally, it teaches best-practice strategies in managing interactions between organisations, thus equipping students with vital skills for clear and effective communication across various fields.
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Possible job outcomes:
Marketing Manager
Brand Manager
Marketing Consultant
Digital Marketing Specialist
Market Research Analyst
The Graduate Certificate in Marketing offers an introduction to essential aspects of marketing, suitable for those seeking a basic understanding of marketing principles. This course draws on the expertise of marketing faculty to deliver contemporary knowledge, enabling students to analyse markets and devise strategies aligned with industry standards and best practices. It covers areas like marketing communications, marketing management, customer experience and behaviour, and data-driven insights. The course equips students with modern theoretical marketing knowledge and practical skills for outstanding performance in both Australian and international markets. Learn more.
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Possible job outcomes:
Client Services Manager
Digital Marketing Manager
Marketing Manager
Change Manager
Small Business Owner
Operations Manager
Change Management Consultant
Acquisition Manager
Development Manager
Senior Business Analyst
Business Analyst
Business Manager
Creative Director
Campaign Manager
The Master of Business is crafted to refine business skills, develop specialist knowledge, and fast-track career growth, preparing individuals to be future business leaders. Ideal for those aiming for management roles and eager to enhance their business expertise in industry-relevant areas, this course is a catalyst for professional development. Each study field equips students with the necessary knowledge to either jump-start or progress in their chosen careers, or to pave the way for further academic pursuits.
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Possible job outcomes:
Marketing Manager
Brand Manager
Business Consultant
Customer Relationship Manager
The Master of Business Administration (Marketing) prepares students for senior roles in the marketing landscape. This course offers deep insights into the most recent and relevant industry research, enhancing students' skills in market analysis, customer relationship management, and leveraging digital and social media platforms effectively. Students will hone their analytical and interpersonal abilities, learning to craft compelling communication strategies, and steering towards a successful career in marketing. Learn more.
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Possible job outcomes:
Finance Manager
Chief Financial Officer (CFO)
Financial Advisor
Marketing Manager
Chief Executive Officer (CEO)
General Manager
Project Manager
Operations Manager
Management Consultant
Market Research Analyst
Investment Banker
Planning Manager
Managing Director
Chief Marketing Officer (CMO)
Chief Information Officer
The Master of Business Administration (Leadership) course nurtures proficient leaders equipped to guide organisations towards success. Students delve into essential leadership concepts, including strategic decision-making, organisational behaviour, and ethical governance, fostering a deep understanding of leading teams in varying business environments. This course is tailored for individuals aspiring to step into significant leadership roles, equipping them with the skills to steer businesses adeptly while showcasing exceptional leadership acumen. Learn more.
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Possible job outcomes:
Management Consultant
Marketer
Market Research Analyst
Management Analyst
Investment Banker
Project Scheduler
Project Support Officer
Business Consultant
Project Officer
Financial Advisor
Marketing Manager
Chief Executive Officer (CEO)
Project Manager
Business Development Manager
Program Manager
Project Administrator
Operations Manager
The Master of Business Administration (Project Management) is structured to furnish students with pivotal skills needed in overseeing projects from initiation to completion. This course encompasses vital areas such as resource allocation, risk management, and stakeholder communication, preparing students to lead projects to success efficiently. Through a grounded understanding of project management principles, students will be well-equipped to navigate the complexities of various projects, ensuring timely and within-budget delivery while meeting specified objectives.
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Possible job outcomes:
Entrepreneur
Business Consultant
Financial Advisor
Operations Manager
Human Resources Director
Marketing Manager
Business Development Manager
Management Consultant
The Master of Business Administration (Human Resource Management) facilitates eligibility for professional accreditation with the Australian Human Resources Institute (AHRI). This course prepares students to excel in the field of human resource management, focusing on strategic and contextual approaches to vital functional areas, with the ultimate goal of bolstering organisations for the benefit of all stakeholders. It lays a robust foundation for a successful career in employment relations. Learn more.
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Possible job outcomes:
Health Administrator
Account Executive
Chief Operating Officer (COO)
Business Development Manager
Project Manager
General Manager
Chief Executive Officer (CEO)
Marketing Manager
Human Resources Director
Operations Manager
Financial Advisor
Business Consultant
Policy Adviser
Chief Financial Officer (CFO)
Entrepreneur
The Master of Business Administration (Health Services Management) is designed to nurture proficient leaders in the health services sector. This course instils a deep understanding of contemporary health service management strategies, emphasising both practical and theoretical knowledge. Students learn to navigate the complexities of healthcare systems efficiently, focusing on quality service delivery and optimal patient outcomes. It is an essential course for those aiming to spearhead initiatives in health services with a robust managerial skill set. Learn more.
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Possible job outcomes:
Business Consultant
Marketing Strategist
Chief Financial Officer (CFO)
General Manager
Business Development Manager
Management Consultant
Chief Operating Officer (COO)
Marketing Project Manager
Business Development Consultant
Digital Business Strategist
The Master of Business Administration (Data Analytics) enables learners to hone their analytical capabilities, enhancing their proficiency in data science and predictive analytics. The course facilitates a deep understanding of managing substantial data sets, vital for addressing organisational needs. Acquiring skills in deciphering 'big data', students become adept at crafting pragmatic solutions to real-world challenges, grounded in the latest industry research. This knowledge is vital in steering organisations towards informed decisions and sustainable growth. Learn more.
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Possible job outcomes:
Business Consultant
Entrepreneur
Data Analyst
Marketing Manager
Supply Chain Manager
Management Consultant
Business Analyst
Business Analyst
Market Research Analyst
Supply Chain Analyst
Human Resources Analyst
Investment Banker
The Master of Business Administration (Business Analytics) prepares students for the data-rich business landscape. As data accessibility grows, leveraging it becomes vital. This course enhances one's ability to interpret multifaceted data, supporting informed decision-making across sectors like finance, marketing, and supply chain management. Students delve into relevant theories while gaining hands-on experience with analytics tools, mastering the art of recognising patterns and visualising complex datasets. Ideal for those seeking a deep understanding of data-driven business strategies. Learn more.
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Possible job outcomes:
Market Researcher
Business Manager
Business Adviser
Product Manager
Operations Manager
Fund Manager
The Bachelor of Business (Honours) serves as a transitional phase between undergraduate study and in-depth research. This level of study is suitable for roles in academia or the public sector that demand advanced research and analytical abilities for policy formulation and analysis. This course includes training in research skills through diverse information systems and offers opportunities to refine communication of complex ideas, both orally and in writing. Upon completion, graduates will be adept in high-level analysis and research. Learn more.
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Possible job outcomes:
Social Media Manager
Video Producer
Digital Media Manager
Digital Media Strategist
Digital Content Creator
The Bachelor of Arts (Digital Media) focuses on the transformative role of digital media in contemporary communication. It provides a critical understanding of how technology shapes communication and imparts practical skills for planning and producing digital media projects. This course includes writing for digital audiences, planning social media strategy, and creating video and audio content. Taught by experienced media professionals, it emphasizes valuable future-ready skills such as creativity, digital literacy, communication, problem-solving, and teamwork. Learn more.
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Interpreter Translator
Public Servant
Immigration Consultant
International Trade Specialist
Art Consultant
Community Support Worker
Communications Specialist
Diplomat
Tourism Consultant
Language Teacher
Journalist
Chinese Translator
The Bachelor of Arts (Chinese Studies) caters to all language proficiency levels, from beginners to near-native Mandarin speakers. It fosters linguistic competence, cultural understanding, and knowledge of modern China, focusing on all four language skills: reading, writing, speaking, and listening. Students will grasp the impact of specific cultural structures on communication, identify key characteristics of Chinese culture, engage in informed debates on Chinese history and society, and develop transferable skills such as digital literacy, teamwork, and critical thinking. Learn more.
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Possible job outcomes:
Policy Analyst
Policy Adviser
Writer
Financial Advisor
Public Service Officer
Media Officer
Communications Officer
Tourism Consultant
Diplomat
International Relations Officer
Journalist
The Bachelor of Arts (Asian Studies) offers a deep understanding of cultural, historical, social, and political trends in Asia, addressing themes like ethnicity, major religions, global relations, significant social developments, and popular culture. The study is particularly centered around China, Japan, Korea, Southeast Asia, and South Asia. It provides essential knowledge about diverse Asian cultures and societies, preparing students to interact effectively with Asian communities, which can enhance future employment opportunities. Learn more.
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Frequently Asked Questions
Can I complete my qualification in Queanbeyan?
Yes, there are course providers who offer qualifications in marketing in Queanbeyan. Find a course provider near you. Once you make an enquiry, a course advisor will get in touch to discuss your study options and course fees.
What study modes are available?
There are several campuses within the Queanbeyan area that provide training in marketing. The closest campus is 11km away from the center of Queanbeyan. You can also study a marketing course through online or workplace learning. Find a course provider that best suits your needs.
What job opportunities can I expect from a career in marketing?
Job Pathways
Here are some potential career pathways within marketing. Click on an occupation to learn more about the role and the qualifications that can help you get started in this industry.