This role has a high level of AI exposure. While some human skills are required, many tasks could be automated or replaced by new technology.
Explore all careersA Digital Marketing Manager oversees online marketing strategies, develops content for various platforms, and monitors customer engagement, requiring strong leadership and creative skills.
Get qualified to work as a Digital Marketing Manager with a course recognised across Australia. Speak to a training provider to learn more.
In Australia, a full time Digital Marketing Manager generally earns $2,300 per week ($119,600 annual salary) before tax. This is a median figure for full-time employees and should be considered a guide only. As you gain more experience you can expect a potentially higher salary than people who are new to the industry.
This is a developing industry and has seen a big increase in employment numbers over the last five years. There are currently 51,400 people employed as a marketing specialist in Australia and many of them specialise as a Digital Marketing Manager. Digital Marketing Managers may find work across all regions of Australia, particularly in large towns and cities.
Source: Australian Government Labour Market Insights
An Advanced Diploma of Digital Marketing is an ideal course if you’re planning a career as a Digital Marketing Manager. This qualification explores ways to develop a digital marketing plan and use strategies such as web analytics, paid search campaigns, email marketing, website optimisation and video advertising. You’ll also cover content strategy, search engine optimisation and social media.
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If you are looking to advance your career in the dynamic field of digital marketing, then enrolling in Digital Marketing Manager courses in Mandurah could be the ideal choice for you. These courses not only cover essential skills needed for mastering digital marketing strategies but also equip you with the knowledge required to lead marketing teams effectively. Local options in Mandurah, 6210 Australia, ensure that you can benefit from tailored education that reflects the specific industry needs of the region, enhancing your employability in various related roles.
As a student in this field, you will discover that there are several business courses and specialised digital marketing programs that can complement your learning journey. Pursuing these marketing courses can provide deeper insights into consumer behaviour, marketing analytics, and digital strategies that are pivotal for a successful career. By enhancing your skills, you can explore various job opportunities such as becoming an SEO Specialist, SEM Specialist, or an Email Marketing Specialist.
The role of a Digital Marketing Manager is multifaceted and can lead to a number of exciting career pathways. In addition to the core managerial tasks, you may find yourself stepping into roles like a Digital Marketing Specialist or a Market Research Analyst. These careers often demand a thorough understanding of digital tools and customer engagement strategies, which are all covered in detail in the relevant courses. Mandurah’s growing business environment is an excellent backdrop for gaining practical insight while learning essential marketing skills.
Moreover, by exploring additional roles such as a Social Media Manager, Campaign Manager, or Marketing Analyst, you can further diversify your expertise in digital marketing. For those inclined toward the creative side, becoming a Content Strategist may also be a rewarding path. The opportunities are extensive, and pursuing Digital Marketing Manager courses in Mandurah can serve as a springboard for a successful career in the expansive digital landscape.