Public Relations Consultant Courses
Public Relations Consultants are marketing professionals who provide PR advisory services to businesses, politicians, celebrities, and public figures. They help clients shape their public image through social media, press releases, networking events, public appearances, and traditional marketing channels.
As a Public Relations Consultant you could be researching the consumer behaviour of a target audience, reviewing social media metrics, attending a networking event with a client, launching a competition to bring a client in contact with their fan-base, sending a press release to a magazine, reviewing concept art for a marketing campaign, or just scheduling a coffee break into your busy day.
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Popular Public Relations Consultant Courses
There are 3 courses available for people who want to become a Public Relations Consultant.
On Campus
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Possible job outcomes:
Content Manager
Public Relations Consultant
Media Advisor
The Bachelor of Communication (Professional Communication) prepares students for careers in public relations, media, journalism, and corporate communication. This course develops skills in effective communication strategies, media understanding, and audience engagement, using both practical and theoretical methods. It equips students for diverse communication roles, enhancing their ability to navigate and manage the dynamic challenges of the media and communication sectors. Graduates will be adept at addressing various communication needs in a rapidly changing professional environment.
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Average duration: 3 years.
Online, On Campus
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Possible job outcomes:
Advertising Executive
Marketing Communications Specialist
Product Manager
Public Relations Consultant
Publicist
The Bachelor of Business (Public Relations) focuses on effective communication between organisations and various stakeholders. Students will learn the essentials of crafting and executing strategic information plans to manage an organisation's public image. This course encompasses various facets such as business communication, digital marketing, and corporate branding. This foundational knowledge equips graduates to navigate ethical considerations and cultural contexts in modern public relations, ensuring they can adeptly manage both internal and external communications..
Average duration: 3 years.
Online, On Campus
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Possible job outcomes:
Communications Manager
Marketing Manager
Public Relations Manager
Public Relations Consultant
Content Creator
Copywriter
The Graduate Certificate in Strategic Communication offers essential skills, knowledge, and capabilities for engaging in the global communications environment, applicable to industry, government agencies, and community organisations. This course provides practical skills and understanding relevant to various communications and media roles. It enhances abilities in developing effective communication strategies and projects, encompassing both digital and traditional formats. Ideal for professionals seeking to excel in contemporary communication contexts, this certificate prepares students for a wide array of communication challenges and opportunities.
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Average duration: 6 months.
Frequently Asked Questions
How much do Public Relations Consultants earn?
The average salary for public relations professionals in Australia is currently $1,793 per week ($93,236 annually). Independent PR Consultants with their own businesses are likely to have a much higher salary than this.
What are the job opportunities for Public Relations Consultants?
There are approximately 31,100 public relations professionals working in Australia right now. They are employed in all industries and work sectors, but usually work for PR agencies or have their own consultancy.
How do I become a Public Relations Consultant?
Public Relations consultants need a thorough knowledge of marketing, communications, and the psychology of relationships. They also understand business principles and have specialist skills and knowlege in their industry or employment sector.
A great way to launch your career in PR is with the Bachelor of Communications (Public Relations) or Bachelor of Marketing. As your career progresses, consider specialist qualifications that relate to your industry (eg, political science, public health, youth justice, art history, engineering, fashion).
Source: Australian Government Labour Market Insights 2023
Job Pathways
Here are some potential career pathways within marketing. Click on an occupation to learn more about the role and the qualifications that can help you get started in this industry.