This role has a high level of AI exposure. While some human skills are required, many tasks could be automated or replaced by new technology.
Explore all careersA Public Relations Officer manages public perception by promoting positive brand attitudes, organising events, and addressing issues.
Get qualified to work as a Public Relations Officer with a course recognised across Australia. Speak to a training provider to learn more.
In Australia, a full time Public Relations Officer generally earns $1,480 per week ($76,960 annual salary) before tax. This is a median figure for full-time employees and should be considered a guide only. As you gain more experience you can expect a potentially higher salary than people who are new to the industry.
The number of people working in this field has decreased in recent years. There are currently 20,500 people employed as a Public Relations Officer in Australia and this number is expected to grow strongly over the next five years. Public Relations Officers may find work across all regions of Australia.
Source: Australian Government Labour Market Insights
If a career as a Public Relations Officer interests you, consider enrolling in a Diploma of Marketing and Communication. This course covers a range of topics including developing marketing and social media engagement plans. A Certificate IV in Marketing and Communication may also be appropriate.
Browse occupations related to Public Relations Officer
Explore a diverse range of Public Relations Officer courses in Geelong designed for experienced professionals looking to advance their careers. The courses offered in the Geelong area include the highly regarded Certificate IV in Marketing and Communication BSB40820, provided by IBC. This course equips students with practical skills essential for the fast-paced world of public relations and marketing.
Higher Education options are also available, such as the Bachelor of Arts (Media Studies) from Deakin University, as well as various bachelor programs offered by prestigious institutions like Swinburne University of Technology, The University of Melbourne, Monash University, and RMIT University. These programs provide a creative and academic foundation for aspiring public relations officers.
In addition to establishing a robust skill set through Public Relations Officer courses in Geelong, students may find interest in related job roles such as a Social Media Manager or a Market Research Analyst. Other viable career paths include Campaign Manager, Content Strategist, and Marketing Analyst. These roles leverage the expertise gained from public relations training, providing numerous opportunities in the field.
With a total of six cutting-edge courses available, including the Bachelor of Arts (Communications and Media Studies) and the Diploma of Business (Public Relations) 22524VIC, Geelong serves as a hub for students eager to enhance their professional journey. Each of these programs contributes to preparing future public relations officers for roles such as Media Relations Specialist, Product Specialist, and Public Relations Executive, ensuring a successful transition into this dynamic industry.