
This role has a high level of AI exposure. While some human skills are required, many tasks could be automated or replaced by new technology.
Explore all careersA Public Relations Officer manages public perception by promoting positive brand attitudes, organising events, and addressing issues.
Get qualified to work as a Public Relations Officer with a course recognised across Australia. Speak to a training provider to learn more.
In Australia, a full time Public Relations Officer generally earns $1,480 per week ($76,960 annual salary) before tax. This is a median figure for full-time employees and should be considered a guide only. As you gain more experience you can expect a potentially higher salary than people who are new to the industry.
The number of people working in this field has decreased in recent years. There are currently 20,500 people employed as a Public Relations Officer in Australia and this number is expected to grow strongly over the next five years. Public Relations Officers may find work across all regions of Australia.
Source: Australian Government Labour Market Insights
If a career as a Public Relations Officer interests you, consider enrolling in a Diploma of Marketing and Communication. This course covers a range of topics including developing marketing and social media engagement plans. A Certificate IV in Marketing and Communication may also be appropriate.
Browse occupations related to Public Relations Officer
If you are looking to embark on a career as a Public Relations Officer in the vibrant city of Cairns, you’re in the right place. The region offers a comprehensive Public Relations Officer course that equips learners with the essential skills and knowledge required to excel in this dynamic field. One notable option available for experienced learners is the advanced Certificate IV in Marketing and Communication BSB40820. This qualification provides a robust foundation to develop effective marketing strategies and enhance communication techniques tailored for diverse audiences.
In addition to the core training, understanding the various related job roles can significantly enhance your career trajectory. Professionals in the Cairns area can explore opportunities as a Social Media Manager, where the focus is on managing online presence and engagement. Similarly, positions such as Market Research Analyst and Campaign Manager are integral in shaping public perception and driving brand strategy through targeted communication.
Cairns is home to a thriving business community, and roles such as Content Strategist and Marketing Analyst are on the rise, reflecting the growing demand for skilled professionals in public relations and marketing. Moreover, positions like Sports Marketing Manager and Media Relations Specialist can provide exciting avenues for those looking to specialise further within the industry.
Becoming a Public Relations Officer opens doors to numerous career options in Cairns, each offering unique challenges and rewards. As you consider your next steps in this field, don't forget to explore the paths available, such as becoming a Product Specialist or a Public Relations Executive. By enrolling in the Public Relations Officer courses in Cairns, you’ll be taking the first step towards a fulfilling career that will allow you to make a significant impact in the field of public relations.