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There are 50 courses available in Ballarat for people who want to study marketing. Enquire now to see all courses and to find nearby campuses.
Possible job outcomes:
Become a professional graphic designer and gain advanced design and visual representation skills with the CUA50720 Diploma of Graphic Design. Studying online and in the classroom you will be researching visual communication history and theory — as well as learning how to create and manipulate graphics, plus produce graphic designs for 2-D and 3-D applications. Graduate with a professional body of creative work to present to prospective employers or clients. Enquire now for a list of study units, software requirements, and the next batch intake dates. Learn more.
Get started in marketing with the BSB40820 Certificate IV in Marketing and Communication. This nationally recognised qualification can be your entry point into a marketing role, or great for managers and small business owners who need the skills to increase their sales and outreach. The course covers: co-ordinating marketing activities, analysing consumer behaviour, carrying out market research, creating digital content, presenting your ideas and research, developing social media strategies, and more. You will also improve your overall skills in writing and critical thinking. Enquire now for the list of study units, graduation competencies, and upcoming enrolment dates. Learn more.
The Diploma of Social Media Marketing is perfect for students seeking careers as Social Media Managers, Digital Marketing Managers or Content Marketers. Students will learn about email marketing, niche social media marketing strategies, personal branding, managing blogs and content marketing as well as interpreting market trends and developments. Learn more.
The Dual Certificate IV in Entrepreneurship and New Business & Certificate IV in Marketing and Communication offers a dynamic blend of knowledge and skills necessary for success in the competitive business world. This program empowers students to master the art of starting and managing new ventures while gaining expertise in strategic marketing and effective communication techniques to drive business growth and build strong brands. Learn more.
The BSB60520 Advanced Diploma of Marketing and Communication is an exciting qualification where students learn how to drive the strategic direction of an organisation’s marketing and communications activities. Students begin with 3 core units where they create and learn how to implement a strategic plan. This strategic plan becomes the base for the remainder of studies and incorporates a marketing plan and advertising campaign. Students then complete electives with choices available in advertising, design, and market research. The BSB60520 Advanced Diploma of Marketing and Communication is a nationally recognised training qualification and part of the official Business Services Training Package. Learn more.
Become a marketing manager or independent marketing consultant with the BSB50620 Diploma of Marketing and Communication. This nationally recognised diploma builds on your existing skills and marketing knowledge, and teaches you how to develop advanced marketing and social medial engagement plans. During your studies you will be carrying out market research and conducting marketing audits, as well as learning copywriting and the subtle art of persuasion. The course also covers: the marketing mix, budgets and financial plans, workplace innovation, project work. Enquire now for the list of study units, entry requirements, and upcoming enrolment dates. Learn more.
Do you need a business qualification that delivers a holistic blend of administration, management, and leadership skills? Try the BSB60120 Advanced Diploma of Business. This nationally recognised diploma will develop your critical thinking and emotional intelligence, as well as make you a more confident and effective communicator. The course covers: budgeting and finances, managing business resources, policy development, operationally planning, team management, continuous improvement, departmental safety and sustainability, risk management, and much more. Enquire now for the list of entry requirements, study units, and upcoming enrolment dates. Learn more.
The Master of Business Administration (Innovation and Leadership) covers all aspects of leadership, advanced marketing, operational improvement, financial management, business research, economics, business decision making and corporate strategy. Study a practical project-based curriculum where you’ll apply everything you learn to real-world situations and solve legitimate business challenges that will transform your career. Learn more.
The Bachelor of Communication equips students for creative and innovative media and communication throughout their careers. It lays a strong foundation in writing, industry engagement, practical production skills, and critical thinking. The course encompasses various communication forms, such as emerging media platforms, social media, mobile media, and screen, audio, and written mediums. Students learn to effectively convey messages from concept to delivery and develop industry-focused communication tactics by collaborating with real organisations, gaining firsthand strategic industry experience. Learn more.
The Bachelor of Applied Business (Marketing) is ideal for students seeking a career in business marketing. In this course you will learn how to develop effective strategies for the digital marketplace, build meaningful customer engagement and identify growth opportunities in relevant markets. Learn more.
If you’re an experienced manager and want to develop a professional marketing management practice you need the Graduate Certificate in Marketing Management. This nationally recognised qualification will also contribute to your MBA. The course covers: business decision making, business research, and project management — you’ll graduate ready to provide a range of complex marketing solutions for your organisation. Enquire now for the full list of entry requirements, units of study, and upcoming enrolment dates. Learn more.
The Graduate Certificate in Management offers an introduction to postgraduate studies, focusing on a comprehensive understanding of organisations within a global society. It encompasses perspectives from various organisational levels, essential for appreciating the work, people, and processes in today's competitive and publicly scrutinised global business environment. This course is designed to prepare students for an uncertain future by providing insights into the skills, attitudes, and professional capabilities required for effective management and leadership across different industry sectors. Learn more.
Take your existing skills as a graphic designer to the next level with the CUA60320 Advanced Diploma of Graphic Design. You’ll be using the Adobe Creative Suite and Content Management Systems at a professional level — while learning how to engage in the business of graphic design (creative practice, design briefs, project work). This nationally recognised qualification is completed over 6 months in a classroom (including a simulated design studio).Enquire now for the next batch intake plus the full course prospectus. Learn more.
The Master of Digital Marketing is a comprehensive course designed to provide students with in-depth knowledge and skills in the rapidly evolving field of digital marketing. It covers key areas such as social media strategy, content marketing, data analytics, SEO, and online advertising. The course blends theoretical learning with practical application, equipping students to effectively design and implement digital marketing strategies. Tailored for those aiming to excel in digital marketing roles, it prepares graduates for success in a diverse range of industries. Learn more.
The Master of History offers an in-depth exploration of historical events, cultures, and perspectives. This course provides students with a comprehensive understanding of various historical periods and methodologies. It focuses on critical analysis, research skills, and historical interpretation, preparing graduates for careers in education, research, and cultural institutions. Ideal for those passionate about understanding the past, the course encourages a deeper appreciation of history's impact on the present and future, fostering skills in analysis, communication, and critical thinking. Learn more.
The Graduate Certificate in Communication offers a comprehensive overview of essential communication skills and theories. This course focuses on developing proficiency in various communication forms and strategies, including digital, interpersonal, and organisational communication. Tailored for professionals seeking to enhance their communicative abilities, it provides practical insights into effective information dissemination and relationship building. Ideal for those in media, public relations, or corporate roles, this certificate equips students with the skills necessary for impactful communication in today's diverse and dynamic environments. Learn more.
The Graduate Certificate in Science offers an in-depth exploration of scientific concepts and principles across various disciplines. This course is designed for individuals seeking to deepen their understanding of scientific theories and practices. It covers essential areas such as biology, chemistry, physics, and environmental science, providing a solid foundation for further scientific study or professional application. Ideal for those with a keen interest in science, this certificate equips students with fundamental knowledge and skills pertinent to a range of scientific fields and careers. Learn more.
The Graduate Certificate in Mathematics is tailored for professionals aiming to boost their mathematical skills and career prospects. It provides essential knowledge applicable across finance, insurance, engineering, and data analytics. This certificate is also ideal for accredited teachers from other disciplines seeking proficiency in tertiary-level mathematics, including algebra, calculus, and statistics. Students will gain expertise in problem analysis, innovative solutions, data visualisation, and enhanced communication and learning skills, making it a versatile choice for a range of professional contexts. Learn more.
The Bachelor of Mathematical Sciences (Honours) offers research training and advanced study in mathematics, statistics, data science, finance, and industrial optimisation. It emphasises independent learning and professional skill development, including effective time management through hands-on creative project management. The course encourages students to take initiative, work independently, and deepen their knowledge and analytical skills, qualities highly valued by employers. Learn more.
The Master of Design is an interdisciplinary course with a strong industry focus, centring on the role of design in innovation and the global economy. It blends technology, design thinking, conceptual exploration, strategy, and communication with practical skills. This approach elevates both professional and practical design knowledge to an advanced level, making it ideal for those looking to deepen their expertise in the field and apply it effectively in a rapidly evolving global market. Learn more.
The Bachelor of International Studies addresses the increasing importance of globalisation, cross-border trends, and foreign policy in our interconnected world. This course fosters understanding, evaluation, and engagement with global issues across social, cultural, political, and economic dimensions. It combines the study of cultures and global society with advanced foreign language learning, communication skills, and insights into global diversity and mobility. Graduates will acquire transferable intercultural skills, highly sought after in today's globalised job market, preparing them for diverse international roles. Learn more.
The Graduate Diploma in Data Science is designed for professionals with a solid mathematical or quantitative background, aiming to enhance their technical skills for a career in data science. It provides an advanced understanding and skill set in data science, crucial for guiding strategic decision-making. The course covers detailed concepts such as data mining, machine learning, and data visualisation, equipping students with the necessary tools to excel in the rapidly evolving field of data science. Learn more.
The Graduate Certificate in Marketing offers an introduction to essential aspects of marketing, suitable for those seeking a basic understanding of marketing principles. This course draws on the expertise of marketing faculty to deliver contemporary knowledge, enabling students to analyse markets and devise strategies aligned with industry standards and best practices. It covers areas like marketing communications, marketing management, customer experience and behaviour, and data-driven insights. The course equips students with modern theoretical marketing knowledge and practical skills for outstanding performance in both Australian and international markets. Learn more.
The Master of Business is crafted to refine business skills, develop specialist knowledge, and fast-track career growth, preparing individuals to be future business leaders. Ideal for those aiming for management roles and eager to enhance their business expertise in industry-relevant areas, this course is a catalyst for professional development. Each study field equips students with the necessary knowledge to either jump-start or progress in their chosen careers, or to pave the way for further academic pursuits. Learn more.
The Bachelor of Design is a multidisciplinary course, combining elements of business, IT, architecture, and the humanities. It equips students with diverse skills for roles in digital communication, industrial, spatial, and human-centred design. This course fosters innovative thinking for addressing business and societal challenges. Graduates emerge with the creativity and expertise needed for designing sustainable solutions. Emphasising problem-solving, critical thinking, and purpose-driven design, students engage in practical studio projects, teamwork, and prototyping innovative, sustainable solutions. Learn more.
The Bachelor of Commerce (Marketing) imparts the proficiency to convey organisational value propositions to specific audiences. It emphasises understanding the benefits of product and service offerings in comparison to competitors. Students will gain insights into marketing practices, integrated communications, consumer behaviour, brand management, research, international marketing, and strategic approaches. This comprehensive knowledge base empowers graduates to address marketing challenges, identifying opportunities and crafting effective solutions in a dynamic marketing landscape. Learn more.
The Bachelor of Commerce (Financial Planning) equips students with the skills essential for personal financial goal achievement and professional advisory roles. This course delves into critical financial facets such as retirement, taxation, investment, and estate planning. By blending theoretical underpinnings with practical applications, graduates are prepared to craft sound financial strategies and provide informed advice. Learn more.
The Master of Business Administration (Marketing) prepares students for senior roles in the marketing landscape. This course offers deep insights into the most recent and relevant industry research, enhancing students' skills in market analysis, customer relationship management, and leveraging digital and social media platforms effectively. Students will hone their analytical and interpersonal abilities, learning to craft compelling communication strategies, and steering towards a successful career in marketing. Learn more.
The Master of Business Administration (Management) enables students to delve deeply into strategic management processes across diverse business and economic landscapes. It explores modern leadership challenges while emphasising quality and risk management, as well as performance assessment. Through experiential learning, students engage with strategic leadership concepts and apply contemporary models to address industry-specific issues, nurturing their analytical and visionary skills for real-world applications. Learn more.
The Master of Business Administration (Leadership) course nurtures proficient leaders equipped to guide organisations towards success. Students delve into essential leadership concepts, including strategic decision-making, organisational behaviour, and ethical governance, fostering a deep understanding of leading teams in varying business environments. This course is tailored for individuals aspiring to step into significant leadership roles, equipping them with the skills to steer businesses adeptly while showcasing exceptional leadership acumen. Learn more.
The Master of Business Administration (Project Management) is structured to furnish students with pivotal skills needed in overseeing projects from initiation to completion. This course encompasses vital areas such as resource allocation, risk management, and stakeholder communication, preparing students to lead projects to success efficiently. Through a grounded understanding of project management principles, students will be well-equipped to navigate the complexities of various projects, ensuring timely and within-budget delivery while meeting specified objectives. Learn more.
The Master of Business Administration (Human Resource Management) facilitates eligibility for professional accreditation with the Australian Human Resources Institute (AHRI). This course prepares students to excel in the field of human resource management, focusing on strategic and contextual approaches to vital functional areas, with the ultimate goal of bolstering organisations for the benefit of all stakeholders. It lays a robust foundation for a successful career in employment relations. Learn more.
The Master of Business Administration (Health Services Management) is designed to nurture proficient leaders in the health services sector. This course instils a deep understanding of contemporary health service management strategies, emphasising both practical and theoretical knowledge. Students learn to navigate the complexities of healthcare systems efficiently, focusing on quality service delivery and optimal patient outcomes. It is an essential course for those aiming to spearhead initiatives in health services with a robust managerial skill set. Learn more.
The Master of Business Administration (Data Analytics) enables learners to hone their analytical capabilities, enhancing their proficiency in data science and predictive analytics. The course facilitates a deep understanding of managing substantial data sets, vital for addressing organisational needs. Acquiring skills in deciphering 'big data', students become adept at crafting pragmatic solutions to real-world challenges, grounded in the latest industry research. This knowledge is vital in steering organisations towards informed decisions and sustainable growth. Learn more.
The Master of Business Administration (Business Analytics) prepares students for the data-rich business landscape. As data accessibility grows, leveraging it becomes vital. This course enhances one's ability to interpret multifaceted data, supporting informed decision-making across sectors like finance, marketing, and supply chain management. Students delve into relevant theories while gaining hands-on experience with analytics tools, mastering the art of recognising patterns and visualising complex datasets. Ideal for those seeking a deep understanding of data-driven business strategies. Learn more.
The Bachelor of Business (Honours) serves as a transitional phase between undergraduate study and in-depth research. This level of study is suitable for roles in academia or the public sector that demand advanced research and analytical abilities for policy formulation and analysis. This course includes training in research skills through diverse information systems and offers opportunities to refine communication of complex ideas, both orally and in writing. Upon completion, graduates will be adept in high-level analysis and research. Learn more.
The Bachelor of Business (Entrepreneurship and Innovation) equips students with essential skills for success in start-ups or evolving organisations. This course covers key areas like business behaviour, risk-taking, and sustainability, grounded in fundamental business theory. It enhances student's ability to think critically and solve problems. Subjects studied include management, government relations, and global business impact. By the course's end, students will have strong communication and collaboration skills, enabling them to lead business initiatives ethically and confidently. Learn more.
The Bachelor of Arts (Social Media) focuses on digital content creation for diverse social media platforms to captivate audiences and foster communities. Students hone production abilities, learn storytelling forms, and understand the ethical and legal aspects of modern content production. This course emphasizes the significance of crafting an online presence, and examines the profound influence of social media on individual identities and interpersonal relations across various spheres. Learn more.
The Bachelor of Arts (Media and Communication) provides a deep understanding of modern media industries and communication technologies, examining their effects on politics, society, and culture globally. This esteemed course equips students with skills coveted in various media fields. It paves the way for careers in journalism, public relations, professional writing, marketing, media management, communication, and publishing. Students also gain insights into contemporary topics like big data, surveillance, the evolving news media landscape, and the prominence of celebrity culture. Learn more.
The Bachelor of Arts (International Relations) delves into global politics, addressing concerns like war, security, and development. It provides insights into global debates, conflicts, and institutions, emphasizing governance, poverty, and human rights. This coure sharpens critical thinking, fostering innovative solutions to global challenges. It scrutinizes the interplay of global politics and economics, exploring ties between political entities, international bodies, and various governmental and non-governmental participants. Learn more.
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Yes, there are course providers who offer qualifications in marketing in Ballarat. Find a course provider near you. Once you make an enquiry, a course advisor will get in touch to discuss your study options and course fees.
There are several campuses within the Ballarat area that provide training in marketing. The closest campus is 1km away from the center of Ballarat. You can also study a marketing course through online or workplace learning. Find a course provider that best suits your needs.
Potential job roles within marketing include marketing assistant, brand ambassador, brand designer or communications adviser (to name a few). Browse through the job pathways table to find a role that suits your needs.
Here are some potential career pathways within marketing. Click on an occupation to learn more about the role and the qualifications that can help you get started in this industry.
Marketing
Marketing Assistant
$1,150 weekly pay
Brand Ambassador
Brand Designer
$1,250 weekly pay
Communications Adviser
$1,730 weekly pay
Digital Marketing Assistant
Market Researcher
$1,540 weekly pay
Marketer
$1,440 weekly pay
Marketing Coordinator
Marketing Officer
Paid Search Manager
Public Relations Officer
Public Relations Specialist
Social Media Coordinator
Account Director
$1,920 weekly pay
Brand Manager
Communications Manager
Digital Marketing Manager
Digital Marketing Strategist
Marketing Director
$3,100 weekly pay
Marketing Manager
Marketing Strategist
Performance Manager
Product Manager
Product Marketing Manager
$2,115 weekly pay
Public Relations Manager
Social Media Manager