
This role has a high level of AI exposure. While some human skills are required, many tasks could be automated or replaced by new technology.
Explore all careersA Social Media Manager oversees a brand's online presence by managing accounts, creating content, analysing trends, and engaging with audiences.
Get qualified to work as a Social Media Manager with a course recognised across Australia. Speak to a training provider to learn more.
In Australia, a full time Social Media Manager generally earns $1,250 per week ($65,000 annual salary) before tax. This is a median figure for full-time employees and should be considered a guide only. As you gain more experience you can expect a potentially higher salary than people who are new to the industry.
This industry has seen a strong increase in employment numbers over the last five years. There are currently 51,400 people employed as a marketing specialist in Australia and many of them specialise as a Social Media Manager. Social Media Managers may find work across all regions of Australia, particularly in large towns and cities.
Source: Australian Government Labour Market Insights
If you’re thinking of a career as a Social Media Manager, you could enrol in a Diploma of Social Media Marketing. This course explores topics such as email marketing, niche social media marketing strategies, personal branding, managing blogs and content marketing. You could also consider a Certificate IV in Marketing and Communication which looks at profiling a market, conducting market research, promoting products and services and analysing consumer behaviour.
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If you're looking to embark on a career in social media management, the Social Media Manager courses in Blue Mountains offer excellent opportunities to gain the skills and knowledge needed to excel in this dynamic field. Training providers like TBS, VIE, The University of Sydney, and Acknowledge Creativity deliver high-quality courses designed to equip students with the essentials of social media marketing and digital strategies. With multiple options available locally, you can find a course that fits your schedule and career aspirations.
Upon completion of these courses, graduates can explore a variety of related job roles such as Digital Marketing Specialist, Market Research Analyst, and Content Strategist. Understanding the interconnectedness of these roles within the broader marketing landscape will provide a competitive edge in the workforce. Furthermore, the Blue Mountains area is home to a vibrant business ecosystem, making it an ideal location for networking and gaining real-world experience in various marketing roles, including Marketing Analyst and Social Media Coordinator.
As you consider embarking on your educational journey, explore the various business courses, marketing programs, and specialised training in social media marketing. Gaining foundational knowledge in these areas will enhance your expertise as a social media manager, and the courses available in the Blue Mountains will prepare you for the challenges in today’s digital marketing landscape. With the right training, you can seize opportunities as a Digital Marketing Manager, Brand Manager, or even an Chief Marketing Officer (CMO) in the future.