
This role has a high level of AI exposure. While some human skills are required, many tasks could be automated or replaced by new technology.
Explore all careersA Social Media Manager oversees a brand's online presence by managing accounts, creating content, analysing trends, and engaging with audiences.
Get qualified to work as a Social Media Manager with a course recognised across Australia. Speak to a training provider to learn more.
In Australia, a full time Social Media Manager generally earns $1,250 per week ($65,000 annual salary) before tax. This is a median figure for full-time employees and should be considered a guide only. As you gain more experience you can expect a potentially higher salary than people who are new to the industry.
This industry has seen a strong increase in employment numbers over the last five years. There are currently 51,400 people employed as a marketing specialist in Australia and many of them specialise as a Social Media Manager. Social Media Managers may find work across all regions of Australia, particularly in large towns and cities.
Source: Australian Government Labour Market Insights
If you’re thinking of a career as a Social Media Manager, you could enrol in a Diploma of Social Media Marketing. This course explores topics such as email marketing, niche social media marketing strategies, personal branding, managing blogs and content marketing. You could also consider a Certificate IV in Marketing and Communication which looks at profiling a market, conducting market research, promoting products and services and analysing consumer behaviour.
Browse occupations related to Social Media Manager
If you're looking to become a Social Media Manager, Griffith offers a variety of specialised courses tailored to your needs. With 9 courses available in the Griffith area, you can choose from beginner options like the Social Media Marketing: Elevate and Digital Marketing: Elevate, which are perfect for those who are just starting out in the field. As a Social Media Manager, you’ll play a crucial role in connecting businesses with their audience, making it vital to acquire the right skills through structured training.
For those with prior experience in marketing or social media, Griffith provides an array of advanced courses designed to enhance your knowledge and expertise. Options include the Diploma of Social Media Marketing, Diploma of Marketing and Communication, and the Bachelor of Applied Business (Marketing). These courses not only equip you with essential skills but also pave the way for lucrative job opportunities in roles such as Digital Marketing Specialist, SEO Specialist, and Campaign Manager.
Studying Social Media Manager courses in Griffith not only arms you with technical and strategic knowledge but also places you at the forefront of the digital marketing landscape. The skills you gain can lead to other dynamic job roles in the marketing sector, such as Digital Marketing Manager or Marketing Coordinator. You might also consider expanding your expertise into areas like Social Media Marketing or Digital Marketing, which are crucial for today’s business environment.
Finally, pursuing your education in Griffith allows you to immerse yourself in a vibrant community while gaining knowledge from experienced trainers. Both beginner and experienced learners can greatly benefit from the structured approach of these courses. With links to various job roles, such as Digital Project Manager and Social Media Coordinator, you can easily navigate your career path in the digital space. If you want to learn more about these opportunities, visit our page on Social Media Manager courses in Griffith for all the details you need.