Digital Marketing Courses in Melbourne
There are 37 courses available in Melbourne for people who want to study digital marketing.
10904NAT
Online, On Campus
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Possible job outcomes:
Digital Marketing Specialist
Digital Marketing Assistant
Social Media Manager
The Diploma of Social Media Marketing is perfect for students seeking careers as Social Media Managers, Digital Marketing Managers or Content Marketers. Students will learn about email marketing, niche social media marketing strategies, personal branding, managing blogs and content marketing as well as interpreting market trends and developments..
Average duration: 12 months.
BSB40820
Online, On Campus, Workplace
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Possible job outcomes:
Marketing Coordinator
Social Media Manager
Digital Marketing Assistant
Community Engagement Officer
Copywriter
Brand Ambassador
Public Relations Officer
Content Manager
Marketing Assistant
Marketing Officer
Get started in marketing with the BSB40820 Certificate IV in Marketing and Communication. This nationally recognised qualification can be your entry point into a marketing role, or great for managers and small business owners who need the skills to increase their sales and outreach. The course covers: co-ordinating marketing activities, analysing consumer behaviour, carrying out market research, creating digital content, presenting your ideas and research, developing social media strategies, and more. You will also improve your overall skills in writing and critical thinking. Enquire now for the list of study units, graduation competencies, and upcoming enrolment dates..
Average duration: 18 months.
BSB40320 & BSB40820
Online
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Possible job outcomes:
Content Manager
Public Relations Officer
Retail Supervisor
Retail Manager
Cafe or Restaurant Manager
Small Business Owner
Franchisee
Independent Contractor
Digital Marketing Assistant
Social Media Manager
Marketing Coordinator
Retail Team Leader
Store Manager
Marketing Assistant
Marketing Officer
The Dual Certificate IV in Entrepreneurship and New Business & Certificate IV in Marketing and Communication offers a dynamic blend of knowledge and skills necessary for success in the competitive business world. This program empowers students to master the art of starting and managing new ventures while gaining expertise in strategic marketing and effective communication techniques to drive business growth and build strong brands..
Average duration: 30 months.
ICT50220
Online, On Campus, Distance, Workplace
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Possible job outcomes:
ICT Support Engineer
Junior Data Analyst
ICT Sales Assistant
Junior Web Developer
Junior Programmer
Systems Analyst
Systems Engineer
Java Developer
IT Technician
PHP Developer
Javascript Developer
IT Support Officer
IT Support Technician
Analyst Programmer
Salesforce Developer
Network Administrator
Are you looking for an advanced IT qualification that delivers both leadership and IT technical skills? Try the ICT50220 Diploma of Information Technology. This nationally recognised diploma will teach you how to lead and facilitate an IT work team, review cyber security practices, create and maintain a cyber security awareness program, ensure your department’s ICT products and systems match the strategic direction of the organisation, and much more. This qualification has scope to achieve a specialisation in advanced networking, advanced programming, cloud engineering and architecture, advanced web development, and gaming. Enquire now for the full list of study units, entry requirements, and upcoming enrolment dates..
Average duration: 12 months.
Online, On Campus
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Possible job outcomes:
Broadcaster
Feature Writer
Journalist
Reporter
Digital Content Producer
Digital Content Writer
Content Creator
Content Writer
Want to become a professional journalist? Whether you dream of working for an international media outlet or creating your own news channel, studying a Bachelor of Journalism will help you achieve your dreams.
Contemporary Journalists need a wide range of technical skills including writing, storytelling, photography, video editing, and content development. The Bachelor of Journalism delivers all these skills as well as the critical thinking and intelligence to tell the stories that matter in a way that’s authentic and appealing.
If you’re ready to enquire to launch your career in journalism enquire now for admission criteria, study units and elective choices, plus the list of universities offering this degree program..
Average duration: 36 months.
Online
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Possible job outcomes:
Digital Marketing Manager
Email Marketing Specialist
Digital Marketing Strategist
Social Media Manager
Marketing Manager
Product Manager
Brand Manager
Public Relations Manager
Communications Manager
Marketer
The Bachelor of Applied Business (Marketing) is ideal for students seeking a career in business marketing. In this course you will learn how to develop effective strategies for the digital marketplace, build meaningful customer engagement and identify growth opportunities in relevant markets..
Average duration: 24 months.
Online, On Campus
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Possible job outcomes:
Marketing Manager
Brand Manager
Account Director
Product Manager
Communications Manager
Public Relations Manager
Relationship Manager
Market Researcher
Product Marketing Manager
Market Analyst
Marketer
Account Executive
Business Adviser
Investment Banker
Marketing Specialist
Social Media Specialist
Corporate Consultant
Economic Analyst
Advertising Account Manager
Business Relationship Manager
Promotions Manager
Business Development Officer
Operations Planner
Supply and Distribution Manager
Brand Strategist
Chief Marketing Officer (CMO)
Customer Service Specialist
International Marketer
Advertising Manager
Digital Marketing Coordinator
The Bachelor of Business (Marketing) is a university level degree developed inline with the Australian Institute of Marketing (AIM) and ideal for students seeking careers in business marketing. The course is structured in three tiers with students completing 24 units overall. During the course, students choose their own core and elective units based on career interests. Interest areas include understanding advertising, consumer behaviour, digital marketing, audience research, ethics and sustainability and project management.
The Bachelor of Business (Marketing) delivers a comprehensive understanding of essential marketing concepts, aimed at driving organisational growth and profitability. Students are taught to develop and implement effective marketing strategies with practical applications. This course is designed to prepare individuals with a diverse set of marketing skills that are not only applicable to specific roles but also versatile enough to be employed across different sectors and industries..
Average duration: 3 years.
Online, On Campus
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Possible job outcomes:
AI Specialist
Machine Learning Engineer
Data Scientist
Data Analyst
AI Ethicist
AI Architect
Computer Vision Engineer
The Bachelor of Artificial Intelligence is crafted to fulfill the growing demand for experts in the industry who can interpret vast amounts of data and develop autonomous solutions for various applications including self-driving cars, facial recognition, personalised learning, and voice assistants. This course emphasises building strong technical capabilities and a comprehensive understanding of the challenges and opportunities in the rapidly advancing field of artificial intelligence, preparing students to meet the high industry demand for skilled professionals in this area.
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Average duration: 3 years.
Online, On Campus
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Possible job outcomes:
Information Analyst
Data Engineer
Business Intelligence Analyst
Reporting Analyst
Data Architect
Data Analyst
Data Scientist
Market Analyst
Data Analytics Consultant
The Bachelor of Data Analytics equips students with essential technical and analytical skills for success in the workforce. This course focuses on developing core competencies, including technical expertise, analytical acumen, organisational abilities, interpersonal skills, and effective communication. These skills are tailored to meet the demands of various organisational, scientific, and business contexts, preparing students for real-world challenges and opportunities in the field of data analytics.
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Average duration: 3 years.
Online, On Campus
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Possible job outcomes:
Digital Media Specialist
Digital Content Producer
Visual Communication Designer
Communications Officer
Digital Media Manager
Digital Marketing Specialist
Social Media Manager
Website Designer
Digital Content Creator
The Bachelor of Digital Media is tailored to ready students for a professional career in the digital media industry. This course imparts both practical skills and relevant theoretical knowledge applicable to various areas related to design, technology, and media. It is designed to provide a comprehensive understanding and expertise necessary for excelling in the ever-evolving digital media landscape.
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Average duration: 3 years.
Online, On Campus
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Possible job outcomes:
Project Manager
Change Manager
Digital Marketer
Business Analyst
Senior Manager
The Graduate Certificate in Applied Business is designed to provide students with practical and theoretical knowledge in key business areas. This course covers essential aspects of business management, including strategy, operations, and organisational behaviour. It is ideal for professionals seeking to enhance their business acumen or for those transitioning into managerial roles. Students will gain skills in applying business principles effectively in various organisational contexts, preparing them for success in a range of business environments and leadership positions.
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Average duration: 6 months.
Online, On Campus
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Possible job outcomes:
Information Analyst
Research Analyst
Human Resources Analyst
Statistician
Market Analyst
Data Scientist
Data Analyst
Business Intelligence Analyst
The Graduate Certificate in Analytics is designed to equip students with the foundational skills and knowledge in data analytics. This course covers key areas such as data analysis, statistical methods, and the use of analytics software. It is ideal for professionals seeking to understand and apply data-driven decision-making in various business contexts. Students will learn to interpret and communicate data insights effectively, making it suitable for those looking to enhance their capabilities in the rapidly growing field of analytics.
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Average duration: 6 months.
Online, On Campus
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Possible job outcomes:
Social Media Manager
Visual Designer
Public Relations Specialist
Technical Writer
Media Advisor
Investigative Journalist
The Graduate Diploma of Communication is designed to equip students with a comprehensive understanding of contemporary communication practices. This course focuses on various aspects of media, public relations, digital communication, and professional writing. Ideal for individuals seeking to enhance their communication skills, it prepares students for diverse roles in media, corporate, and non-profit sectors. Through practical and theoretical learning, graduates develop the ability to effectively convey messages, engage audiences, and navigate the dynamic landscape of modern communication.
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Average duration: 12 months.
Online, On Campus
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Possible job outcomes:
Data Analyst
The Master of Applied Data Analytics is a comprehensive course designed to equip students with practical skills in data analysis and interpretation. It focuses on applying statistical methods to real-world data, offering insights into data-driven decision making. The course covers areas like big data management, predictive analytics, and data visualisation. Ideal for professionals seeking to leverage data in their fields, it prepares graduates for roles that require advanced data analytics skills in various industries, enhancing their ability to make informed decisions based on data.
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Average duration: 18 months.
Online, On Campus
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Possible job outcomes:
Business Analyst
Data Scientist
Data Analyst
Data Architect
Data Engineer
The Master of Data Science (Professional) is an advanced course designed to equip students with comprehensive skills in data analysis, machine learning, and big data technologies. This course blends theoretical knowledge with practical applications, preparing students for the challenges of data-driven decision-making in various industries. Emphasising real-world relevance, it covers statistical methods, data management, and ethical considerations in data science. Ideal for aspiring data professionals, this course enables graduates to excel in the rapidly evolving field of data science.
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Average duration: 24 months.
Online, On Campus
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Possible job outcomes:
Website Designer
Digital Marketing Manager
Social Media Analyst
UX Developer
Social Media Strategist
Digital Media Strategist
The Master of Digital Media enhances students' professional digital media skills and knowledge, vital in today's technology-driven workforce. The course bolsters technical expertise and fosters creativity, addressing the growing demand for skilled professionals in an ever-evolving digital landscape. Students learn to translate ideas into reality, develop innovative digital media technologies, and critically analyse digital media design. Graduates are equipped to apply their skills across a wide range of work environments, leading innovation in digital media.
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Average duration: 21 months.
Online, On Campus
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Possible job outcomes:
Digital Media Manager
Chief Marketing Officer (CMO)
Campaign Manager
Digital Marketing Manager
Social Media Manager
Marketing Manager
Marketing Executive
E-Commerce Manager
The Master of Digital Marketing is a comprehensive course designed to provide students with in-depth knowledge and skills in the rapidly evolving field of digital marketing. It covers key areas such as social media strategy, content marketing, data analytics, SEO, and online advertising. The course blends theoretical learning with practical application, equipping students to effectively design and implement digital marketing strategies. Tailored for those aiming to excel in digital marketing roles, it prepares graduates for success in a diverse range of industries.
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Average duration: 24 months.
Online, On Campus
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Possible job outcomes:
Information Security Analyst
Data Analyst
Data Scientist
Business Analyst
Researcher
The Graduate Certificate in Data Analytics offers insights into basic data and database concepts, as well as advanced techniques for analysing large data volumes. This course introduces real-world applications achievable through a comprehensive understanding of available data. It is designed to provide a foundational grasp of data analytics, focusing on practical skills and knowledge applicable in various professional settings where data analysis plays a key role.
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Average duration: 12 months.
Online, On Campus
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Possible job outcomes:
Market Research Analyst
Supply Chain Analyst
Data Analyst
Business Intelligence Analyst
The Graduate Diploma in Business Analytics equips students with essential skills and knowledge in the field of business analytics. This course focuses on the practical application of data analysis, statistical methods, and predictive modelling in business decision-making. Students will learn to interpret and leverage data effectively, gaining insights into market trends, consumer behaviour, and operational efficiency. Ideal for professionals seeking to enhance their analytical capabilities, the course prepares graduates for data-driven decision-making roles in various business environments.
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Average duration: 12 months.
Online, On Campus
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Possible job outcomes:
IT Manager
Systems Analyst
Analyst Programmer
Data Analyst
Software Engineer
Cybersecurity Analyst
The Graduate Diploma in Information Technology is tailored for those new to computing or with a related bachelor's degree seeking broader IT understanding or further specialisation. This course provides a comprehensive IT education with the option to focus on up to two major areas. It equips students with essential skills for diverse roles in the IT industry, making it a suitable choice for those aiming for a foundation similar to an undergraduate Computer Science degree.
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Average duration: 12 months.
Online, On Campus
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Possible job outcomes:
Predictive Modeller
Data Strategist
Machine Learning Engineer
Big Data Engineer
AI Engineer
Data Scientist
Business Analyst
Data Analyst
Business Intelligence Developer
Data Engineer
The Bachelor of Data Science equips students with skills in data analytics, statistics, computer science, machine learning, programming, mathematics, and data handling, crucial for roles in business decision-making, corporate strategy, and government planning. The course enhances problem-solving abilities and teaches effective communication to both technical and non-technical audiences. It emphasises independent and team work, considering ethical and legal aspects. Students will learn to analyse and manage large data sets, using technologies like Python and R programming languages, and evaluate insights and solutions.
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Average duration: 3 years.
Online, On Campus
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Possible job outcomes:
Data Engineer
Data Analyst
Business Analyst
Market Analyst
Statistician
Data Scientist
Intelligence Analyst
Machine Learning Engineer
Analytics Consultant
The Graduate Diploma in Data Science is designed for professionals with a solid mathematical or quantitative background, aiming to enhance their technical skills for a career in data science. It provides an advanced understanding and skill set in data science, crucial for guiding strategic decision-making. The course covers detailed concepts such as data mining, machine learning, and data visualisation, equipping students with the necessary tools to excel in the rapidly evolving field of data science.
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Average duration: 12 months.
Online, On Campus
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Possible job outcomes:
Media Advisor
Communications Adviser
Public Relations Specialist
Communications Strategist
Public Relations Manager
Social Media Manager
The Master of Communication is designed to provide students with communication skills essential for maximising the impact of their academic achievements. Recognising communication as fundamental to resolving global issues, the course emphasises its role in diplomatic, scientific, and health-related advancements. It offers training in advanced oral communication, writing for specific audiences, and analysis of digital texts. Additionally, it teaches best-practice strategies in managing interactions between organisations, thus equipping students with vital skills for clear and effective communication across various fields.
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Average duration: 24 months.
Online, On Campus
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Possible job outcomes:
Marketing Consultant
Marketing Manager
Brand Manager
Digital Marketing Specialist
Market Research Analyst
The Graduate Certificate in Marketing offers an introduction to essential aspects of marketing, suitable for those seeking a basic understanding of marketing principles. This course draws on the expertise of marketing faculty to deliver contemporary knowledge, enabling students to analyse markets and devise strategies aligned with industry standards and best practices. It covers areas like marketing communications, marketing management, customer experience and behaviour, and data-driven insights. The course equips students with modern theoretical marketing knowledge and practical skills for outstanding performance in both Australian and international markets..
Average duration: 12 months.
Online, On Campus
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Possible job outcomes:
Business Analyst
Business Intelligence Analyst
Reporting Analyst
Data Analyst
Business Data Analyst
The Graduate Certificate in Business Analytics equips students with the ability to interpret data for ethical decision-making and global problem-solving. Addressing the increasing demand for data analysis skills, it teaches a new approach to data, enabling students to bridge organisational gaps and guide strategic changes. Integrating insights from business, data science, and philosophy, the course offers a holistic view of business analytics. It focuses on responsible artificial intelligence (AI) use, ethics, and strategy, preparing students to apply analytics in social, cultural, and environmental contexts..
Average duration: 12 months.
Online, On Campus
More info
Possible job outcomes:
Marketing Consultant
Marketing Executive
Brand Manager
Marketing Manager
Market Analyst
Advertising Manager
Content Marketing Manager
The Master of Marketing is tailored to address the evolving marketing sector, influenced by creativity, technology, and sustainable practices for societal benefit. It offers up-to-date knowledge for market analysis and strategic development. The course prepares students to navigate changes in the field, covering digital marketing, data analytics, customer experience, and more. It enhances existing skills, supporting career growth and providing opportunities for roles in various industries, both in Australia and globally..
Average duration: 24 months.
Online, On Campus
More info
Possible job outcomes:
Data Analyst
Business Intelligence Analyst
Analytics Manager
Insights Analyst
Senior Business Analyst
The Master of Business Analytics equips students with the tools to transform vast data into actionable business insights. This comprehensive course delves into key analytical domains, from artificial intelligence to visual storytelling. By embracing modern technologies and communication strategies, students develop a robust capability to navigate complex data landscapes. Graduates will not only discern intricate business requirements but will also be primed to integrate data-driven solutions effectively, ensuring organisational excellence..
Average duration: 24 months.
Online, On Campus
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Possible job outcomes:
Business Intelligence Developer
Data Analyst
Data Engineer
Machine Learning Engineer
Big Data Engineer
Statistical Analyst
Business Analyst
Data Scientist
The Bachelor of Computer Science (Data Science) offers a comprehensive exploration into the world of data analysis and interpretation. As data-driven decisions become pivotal in various industries, this course equips students with the essential skills to extract, process, and interpret large datasets. Emphasising both theoretical knowledge and practical application, students will delve into methodologies that transform raw data into actionable insights. This qualification paves the way for a future where students harness data to inform, innovate, and lead in their respective fields..
Average duration: 3 years.
Online, On Campus
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Possible job outcomes:
Software Engineer
Solutions Architect
Business Analyst
Technology Consultant
Security Analyst
Software Developer
Database Administrator
Data Analyst
Network Administrator
Network Architect
The Master of Information Technology (Internet of Things) delves into the rapidly expanding world of interconnected devices, from smart lights to health monitors. Such innovations are pivotal for societal transformation and economic advancement, permeating sectors like transportation, healthcare, and energy management. This course equips students with expertise in IoT system design, networking protocols, security, and application programming. Through hands-on learning and industry-aligned methodologies, students will be adeptly prepared to navigate and shape the future of IoT integration..
Average duration: 24 months.
Online, On Campus
More info
Possible job outcomes:
Digital Marketing Manager
Marketing Coordinator
Marketing Manager
Brand Manager
Advertising Manager
Marketing Strategist
The Bachelor of Commerce (Marketing) imparts the proficiency to convey organisational value propositions to specific audiences. It emphasises understanding the benefits of product and service offerings in comparison to competitors. Students will gain insights into marketing practices, integrated communications, consumer behaviour, brand management, research, international marketing, and strategic approaches. This comprehensive knowledge base empowers graduates to address marketing challenges, identifying opportunities and crafting effective solutions in a dynamic marketing landscape..
Average duration: 3 years.
Online, On Campus
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Possible job outcomes:
Management Consultant
Business Analyst
Market Research Analyst
Supply Chain Analyst
Data Analyst
The Master of Business Administration (Business Analytics) prepares students for the data-rich business landscape. As data accessibility grows, leveraging it becomes vital. This course enhances one's ability to interpret multifaceted data, supporting informed decision-making across sectors like finance, marketing, and supply chain management. Students delve into relevant theories while gaining hands-on experience with analytics tools, mastering the art of recognising patterns and visualising complex datasets. Ideal for those seeking a deep understanding of data-driven business strategies..
Average duration: 24 months.
Online, On Campus
More info
Possible job outcomes:
Policy Adviser
Paraplanner
Economist
Data Analyst
Finance Manager
Import/Export Manager
Brand Manager
Product Manager
Human Resources Manager
Project Manager
Financial Controller
Auditor
Auditor
Fund Manager
Financial Analyst
Stockbroker
Insurance Broker
Agribusiness Manager
Financial Planner
Event Manager
Systems Analyst
Human Resources Consultant
Business Adviser
Business Architect
Advertising Executive
Business Analyst
Management Consultant
Banker
Data Scientist
Market Researcher
The Bachelor of Business (Business Analytics) centers on data collection, analysis, and interpretation to inform strategic decisions in organizations. Students will acquire skills in statistical methods, Structured Query Language (SQL), and data management. This course also covers vital aspects like data confidentiality and security, financial and economic modeling, and measuring marketing effectiveness. It prepares students to excel in the era of big data, providing them with the tools to make data-driven decisions across various business areas..
Average duration: 3 years.
Online, On Campus
More info
Possible job outcomes:
Behavioural Psychologist
EAP Psychologist
Psychologist
Drug and Alcohol Counsellor
Recruitment Manager
Research Assistant
Market Research Consultant
Psychological Researcher
Child Psychologist
Behaviour Therapist
Mental Health Practitioner
Family Therapist
Community Rehabilitation Worker
Disability Employment Consultant
Human Resources Consultant
Social Worker
Brand Manager
Data Analyst
Life Coach
Education Officer
The Bachelor of Arts (Psychology) delves into the scientific exploration of the human mind, emphasizing its influence on behaviour. It seeks to comprehend human emotions, actions, and adaptations, aiming to enhance psychological health. This course equips students with foundational knowledge for a professional psychologist role, touching on areas like behavioural bases, cognition, developmental psychology, and applied practices. It integrates core aspects of psychological history, statistics, and assessment methods, allowing a comprehensive understanding of the subject.
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Average duration: 3 years.
Online, On Campus
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Possible job outcomes:
Public Relations Officer
Content Creator
Social Media Manager
Journalist
Multimedia Producer
The Bachelor of Arts (Media and Communication) provides a deep understanding of modern media industries and communication technologies, examining their effects on politics, society, and culture globally. This esteemed course equips students with skills coveted in various media fields. It paves the way for careers in journalism, public relations, professional writing, marketing, media management, communication, and publishing. Students also gain insights into contemporary topics like big data, surveillance, the evolving news media landscape, and the prominence of celebrity culture..
Average duration: 3 years.
Online, On Campus
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Possible job outcomes:
Social Researcher
Community Development Officer
Researcher
Statistician
Sustainability Officer
Environmental Consultant
Data Analyst
Policy Analyst
The Bachelor of Arts (Human Geography) examines the connection between individuals and their surroundings, focusing on pressing challenges like urbanization, environmental decline, and global disparities. It delves into topics such as environmental impact, climate change, globalization, social inequality, and human vulnerability to natural disasters. This course offers insights into analyzing and innovating solutions for urban, regional development, and environmental policy management..
Average duration: 3 years.
Online, On Campus
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Possible job outcomes:
Content Creator
Marketing Coordinator
Video Producer
Screenwriter
Studio Executive
The Bachelor of Arts (Film and Television Studies) fosters creativity, practical skills, and comprehension of screen culture. It immerses students in storytelling techniques, histories, and contexts, fostering understanding of screen productions globally. It explores screen work exhibition and audience engagement with film and television. Students also critically analyse film and television styles and new trends triggered by digital media. Graduates can pursue careers in education, marketing, film culture, and more..
Average duration: 3 years.
Online, On Campus
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Possible job outcomes:
Game Artist
Multimedia Artist
Video Producer
Social Media Manager
Animator
Game Designer
Digital Content Creator
The Bachelor of Arts (Digital Media) focuses on the transformative role of digital media in contemporary communication. It provides a critical understanding of how technology shapes communication and imparts practical skills for planning and producing digital media projects. This course includes writing for digital audiences, planning social media strategy, and creating video and audio content. Taught by experienced media professionals, it emphasizes valuable future-ready skills such as creativity, digital literacy, communication, problem-solving, and teamwork..
Average duration: 3 years.
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Frequently Asked Questions
Can I complete my qualification in Melbourne?
Yes, there are course providers who offer qualifications in digital marketing in Melbourne. Find a course provider near you. Once you make an enquiry, a course advisor will get in touch to discuss your study options and course fees.
What study modes are available?
There are several campuses within the Melbourne area that provide training in digital marketing. The closest campus is 1km away from the center of Melbourne. You can also study a digital marketing course through online, distance or workplace learning. Find a course provider that best suits your needs.
What job opportunities can I expect from a career in digital marketing?
Job Pathways
Here are some potential career pathways within digital marketing. Click on an occupation to learn more about the role and the qualifications that can help you get started in this industry.