Public Relations Officer Courses
A Public Relations Officer manages public perception by promoting positive brand attitudes, organising events, and addressing issues.
AI Exposure
High
AI exposure data adapted from Felten, Raj & Seamans (2021). Shortage data sourced from Jobs and Skills Australia (2024).
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How do I become a Public Relations Officer
Get qualified to work as a Public Relations Officer with a course recognised across Australia. Speak to a training provider to learn more.
BSB40820
Duration
11 weeks - 18 months
Study mode
Blended, Distance, On Campus, Online, RPL
Get started in marketing with the BSB40820 Certificate IV in Marketing and Communication. This nationally recognised qualification can be your entry point into a marketing role, or great for managers and small business owners who need the skills to increase their sales and outreach. The course covers: co-ordinating marketing activities, analysing consumer behaviour, carrying out market research, creating digital content, presenting your ideas and research, developing social media strategies, and more. You...
Career opportunities
Duration
11 weeks - 18 months
Study mode
Blended, Distance, On Campus, Online, RPL
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Estimated fee
From $50,976
The Bachelor of Arts (Communications and Media Studies) combines practical training in communication and digital media with essential theoretical insights, fostering effective and influential communicators. It delves into contemporary communication tools and practices, transforming our understanding of identities, relationships, and communities. This course enhances your practical skills and theoretical knowledge, setting a robust foundation for critiquing and navigating complex media environments.
Career opportunities
Estimated fee
From $50,976
Find a provider
Estimated fee
From $44,382
Study mode
Blended, On Campus, Online
The Bachelor of Arts (Media and Communication) provides a deep understanding of modern media industries and communication technologies, examining their effects on politics, society, and culture globally. This esteemed course equips students with skills coveted in various media fields. It paves the way for careers in journalism, public relations, professional writing, marketing, media management, communication, and publishing. Students also gain insights into contemporary topics like big data, surveillance...
Career opportunities
Estimated fee
From $44,382
Study mode
Blended, On Campus, Online
Find a provider
Estimated fee
From $107,040
Study mode
Blended, On Campus, Online
The Bachelor of Arts (Media Studies) sharpens analytical skills, diving deep into global media creation and consumption. It emphasizes the influence of literature, film, television, and digital platforms on societal and cultural evolution. This course offers insights into global entertainment industries, promoting discussions on globalization and representation. Graduates are poised for opportunities in education, entertainment, marketing, and multimedia sectors.
Career opportunities
Estimated fee
From $107,040
Study mode
Blended, On Campus, Online
Find a provider
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Related career opportunities
Browse occupations related to Public Relations Officer.
Common questions
How much does a Public Relations Officer earn?
In Australia, a full time Public Relations Officer generally earns $1,480 per week ($76,960 annual salary) before tax. This is a median figure for full-time employees and should be considered a guide only. As you gain more experience you can expect a potentially higher salary than people who are new to the industry.
What are the job opportunities for a Public Relations Officer?
The number of people working in this field has decreased in recent years. There are currently 20,500 people employed as a Public Relations Officer in Australia and this number is expected to grow strongly over the next five years. Public Relations Officers may find work across all regions of Australia.
Source: Australian Government Labour Market Insights
How do I become a Public Relations Officer?
If a career as a Public Relations Officer interests you, consider enrolling in a Diploma of Marketing and Communication. This course covers a range of topics including developing marketing and social media engagement plans. A Certificate IV in Marketing and Communication may also be appropriate.
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More information
A Public Relations Officer manages public opinion of businesses, organisations or individuals. You might foster positive attitudes toward a brand and manage any problematic issues that arise. Public Relations Officers hold events, prepare media releases and develop publicity campaigns. You might also conduct surveys or research to test public opinion.
Public Relations Officers should have excellent communication skills and be able to liaise with stakeholders from a range of backgrounds. It’s important you have strong interpersonal skills and good problem solving abilities. Public Relations Officers should be highly organised and be good at multitasking.
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