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Brand Manager Courses

Brand Managers shape and oversee an organisation's brand perception, developing logos, campaigns, and strategies to enhance public image.

AI Exposure

High More information

AI exposure data adapted from Felten, Raj & Seamans (2021). Shortage data sourced from Jobs and Skills Australia (2024).

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How do I become a Brand Manager

Get qualified to work as a Brand Manager with a course recognised across Australia. Speak to a training provider to learn more.

11426NAT

Diploma of Social Media Marketing with Artificial Intelligence

Estimated fee

From $3,200

Duration

12 months - 24 months

Study mode

Online

The 11426NAT Diploma of Social Media Marketing with Artificial Intelligence provides comprehensive skills in social media marketing with a focus on integrating AI across campaign planning and execution. Learners develop the ability to create platform-specific strategies, produce AI-supported content, manage organic communities, run paid advertising campaigns, and apply data-driven techniques to improve conversions. The course reflects current industry practice, using automation and AI tools to improve eff...

Career opportunities

Estimated fee

From $3,200

Duration

12 months - 24 months

Study mode

Online

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BSB40820

Certificate IV in Marketing and Communication

Estimated fee

From $1,850

Duration

11 weeks - 18 months

Study mode

Blended, Distance, On Campus, Online, RPL

Get started in marketing with the BSB40820 Certificate IV in Marketing and Communication. This nationally recognised qualification can be your entry point into a marketing role, or great for managers and small business owners who need the skills to increase their sales and outreach. The course covers: co-ordinating marketing activities, analysing consumer behaviour, carrying out market research, creating digital content, presenting your ideas and research, developing social media strategies, and more. You...

Career opportunities

Estimated fee

From $1,850

Duration

11 weeks - 18 months

Study mode

Blended, Distance, On Campus, Online, RPL

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Bachelor of Applied Business (Marketing)

Estimated fee

From $58,200

Duration

24 months

Study mode

Online

The Bachelor of Applied Business (Marketing) is ideal for students seeking a career in business marketing. In this course you will learn how to develop effective strategies for the digital marketplace, build meaningful customer engagement and identify growth opportunities in relevant markets.

Career opportunities

Estimated fee

From $58,200

Duration

24 months

Study mode

Online

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Bachelor of Design (Fashion Enterprise)

Estimated fee

From $59,185

Duration

3 years

Study mode

On Campus

The Bachelor of Design (Fashion Enterprise) equips students with essential skills in business, design thinking, digital technologies, and sustainability. It covers corporate, cultural, ethical, and environmental aspects crucial in today's global fashion industry. Graduates are prepared for diverse roles such as product developer, fashion buyer, stylist, and digital designer, bridging local and global practices with theoretical foundations in design.

Career opportunities

Estimated fee

From $59,185

Duration

3 years

Study mode

On Campus

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Related career opportunities

Browse occupations related to Brand Manager.

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Common questions

How much do Brand Managers earn?

In Australia, a full time Brand Manager generally earns $2,250 per week ($117,000 annual salary) before tax. This is a median figure for full-time employees and should be considered a guide only. As you gain more experience and technical expertise you can expect a higher salary than people who are new in the role.

What are the job opportunities for Brand Managers?

There are no clear figures on Brand Managers in Australia at this time. Brand Managers are employed by larger organisations in all industry groups and employment sectors — but a large percentage are hired in the retail, manufacturing, IT and service industries.

Source: Australian Government Labour Market Insights

How do I become a Brand Manager?

Brand Managers are often degree qualified but you can get started with the Certificate IV or Diploma of Marketing and Communication. These courses take 12-24 months to complete.

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More information

Brand Managers develop and manage an organisation’s company brand, and are responsible for the way the general public perceives its products and services. They develop company logos, tag-lines and catch phrases, advertising campaigns, and communication strategies.

As a Brand Manager you might be revamping the logo for a long established product, liaising with the media in the lead-up to a new product launch, carrying out market research on the way the company brand is perceived by consumers, or meeting with the executive team to review the marketing strategy.

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